YEEZY GAP ENGINEERED BY BALENCIAGA INTRODUCES A VIRTUAL GAME EXPERIENCE DESIGNED BY DEMNA

A NEW DIGITAL GAME CONCEPT
IMAGINED BY YEEZY GAP AND BALENCIAGA
BRINGS TO LIFE THE VIRTUALLY RENDERED AVATARS
FIRST SEEN IN THE COLLECTION'S DEBUT

THE GAME ALLOWS THE USER
TO BECOME THE AVATAR
AVAILABLE TO PLAY NOW ON YEEZYGAP.COM

EXPERIENCE THE GAME
AND ENTER THE YEEZY GAP ENGINEERED BY BALENCIAGA UNIVERSE
FOR THE FIRST TIME ON THE PHYSICAL PLANE
AT THE REENGINEERED GAP TIMES SQUARE FLAGSHIP LOCATION
OPEN TODAY

A SELECTION OF THE YEEZY GAP ENGINEERED BY BALENCIAGA COLLECTION
IS AVAILABLE TO PURCHASE AT GAP TIMES SQUARE NOW

THE FIRST RELEASE OF THE
YEEZY GAP ENGINEERED BY BALENCIAGA COLLECTION
IS AVAILABLE NOW GLOBALLY FOR PURCHASE ON
YEEZYGAP.COM, BALENCIAGA.COM AND BALENCIAGA ONLINE PARTNERS
FARFETCH.COM, MYTHERESA.COM AND LUISAVIAROMA.COM

DOWNLOAD IMAGERY:
WWW.GAPINC.COM/YEEZYGAP