10/25/2021 | Press release | Distributed by Public on 10/25/2021 01:50
As Halloween has become a big moment in the Fanta calendar, we use it to help grow our share and realise our ambition to make Fanta as iconic at Halloween as Coca-Cola is at Christmas.
Across our markets, we manufacture over 40 flavours of Fanta, including Orange, Lemon, Fruit Twist, Grape and Raspberry.
Through our Action on Drinks we're committed to reducing the amount of sugar in our soft drinks, and aim to have 50% of our sales to come from low or no calorie drinks. In 2020, low or no calorie drinks already made up 48% of our total sales in Western Europe. And in Australia, Indonesia and New Zealand we've reformulated 48 products with lower sugar recipes since 2015.
Fanta is a key part of this, and is available in a variety of zero sugar flavours across our markets.
This year, we've got some great new on-pack graphics, consumer competitions and our partners at The Coca-Cola Company have created a new TV advert that brings to life the jump-scares we all know and love from our favourite monster movies.
* = In Western Europe.