Waste Is A Design Flaw: MDO Technology Comes To Save Money And Go Zero-Waste

Right now, we are far from zero waste. Although plastic recycling is mandatory, only about 50% of such materials are separated.

Waste management systems in the USA are an excellent example of the lack of human-centered design: it is almost impossible for consumers to understand how they should recycle everyday goods and packaging.

Plastic comes in such a wide variety of materials that knowing what can and cannot be recycled - where each recycling location follows different rules - is a mess.

Design is not only about aesthetics, it's also about emotions. There are three levels of emotional acknowledgment to something: visceral, which is our immediate response to a shape or surface effect; behavioral, our expectation of how the thing will act in response to us; and reflective, which includes our conscious thoughts about past, present or future projections. But you can design things to be loved! It only requires memories and stories to build up through use and time.

Sustainability as a Mindset is probably the answer for us ALL.

Let's Go Green - Design For Recycling.