Beiersdorf celebrates diversity and tolerance

Hamburg, August 2, 2021 - Beiersdorf is inviting to celebrate diversity and tolerance with a two-day public 'Pride Festival' on August 4^th and 5^th. In line with the motto 'Sharing the Pride together,' the company has enlisted various major cooperation partners for the COVID-compliant event in virtual space. Prominent guests include Germany's most famous drag queen Olivia Jones, Veuve Noir, Corny Littmann and Imam Ludovic-Mohamed Zahed. Overall, the festival promises a mix of top-class entertainment and authentic stories. Beiersdorf colleagues are also showing their support for this event.

The 'Pride Festival' is organized by the 'Be You @Beiersdorf' network. The community stands for a colorful and tolerant working environment and supports the interests of LGBT*IQ people. Within the company, it is an important pillar for diversity and inclusion: 'At Beiersdorf, an open society and an inclusive working environment are important to us. To ensure that we do not pay lip service to this, we actively promote various aspects of diversity. Our goal is to raise awareness and promote tolerance - both within the company and beyond,' emphasizes Misel Ahom, Global Director Diversity & Inclusion.