Nestlé SA

10/02/2018 | News release | Distributed by Public on 10/02/2018 01:33

KitKat and Good-Loop launch ethical ad campaign

KitKat's first campaign with Good-Loop, the ethical ad platform, goes live today - supporting the Nestlé Cocoa Plan and Nestlé's societal commitments through opt-in digital ads.

When a consumer watches one of the KitKat Senses 'Time Traveller' ads through the Good-Loop ad player, a free donation to the Nestlé Cocoa Plan is unlocked. Viewers will have the option of donating to one of three selected projects: school kits, vegetable growing kits, or solar chargers.

The partnership comes as a result ofKitKat's project on the [email protected]é open innovation platform, which attracted over 100 applications and 15 pitches at ad:tech London 2017.

Read the full press release