Frasers Property Limited

02/27/2020 | Press release | Distributed by Public on 02/27/2020 05:05

Frasers Property collaborates with Singapore Red Cross in support of COVID-19 community relief efforts

27 Feb 2020


Frasers Property Limited ('Frasers Property' and together with its subsidiaries, the 'Frasers Property Group'), today announced it will team up with the Singapore Red Cross to help support the community relief efforts around COVID-19. As part of its strategic collaboration, Frasers Property Group is tapping on its portfolio of commercial and retail properties in Singapore to help promote blood donation. It will also be making a financial contribution towards the Singapore Red Cross' relief efforts in Singapore and China.

In response to the Singapore Red Cross' call for regular blood donation amid the COVID-19 outbreak, Frasers Property Group will be organising community blood donation drives at selected Frasers Property commercial properties. Frasers Property Group will also provide complimentary marketing support through its publicity channels across its portfolio of malls located at transportation nodes, which will help drive blood donations across four blood banks.

'As we continue to monitor and manage around the COVID-19 situation, the health and well-being of our employees and customers remain our number one priority. While we do not know yet when this will be over, Frasers Property is committed to leverage our operations and property portfolio to support communities impacted during public crises. Collaborating with the Singapore Red Cross helps fulfil the critical need for ongoing blood donations by tapping on our retail and commercial properties, while supporting their COVID-19 relief efforts,' said Panote Sirivadhanabhakdi, Group Chief Executive Officer, Frasers Property Limited.

In addition, Frasers Property Group will financially support the Red Cross Youth's on-going 'disaster risk reduction' programme, which includes outreach to over 200 elderly in the neighbourhoods to advocate good hygiene practices in the next two months. Frasers Property Group's donation will also support Singapore Red Cross' implementation of enhanced COVID-19 precautionary measures for vulnerable communities cared for by its TransportAid and Medical Chaperone & Transportation services, at the Red Cross Home for the Disabled, and at the Red Cross Day Activity Centre for the Disabled.

Frasers Property Group will also be making a financial contribution to the Singapore Red Cross' emergency response aid in support of its COVID-19 relief operations in China.

'The Singapore Red Cross is proud to count Frasers Property Group as a partner to help mobilise blood donation support across Singapore during this challenging period. Frasers Property's network of properties throughout Singapore, as well as the close proximity of some of these properties to the blood banks, will help tremendously in reaching out to the communities to encourage blood donations,' said Benjamin William, Secretary General/CEO, Singapore Red Cross. 'The additional support of Frasers Property to help us manage our services in this difficult COVID-19 environment, enables us to ensure the continuity of our key services to vulnerable communities.'