02/01/2024 | Press release | Distributed by Public on 02/01/2024 08:05
With spring and the upcoming PGA season upon us, Under Armour is getting in the golf spirit with the release of new golf looks that will combine game-changing performance with style to help golfers up their game. As a leader in the golf space, the brand is constantly pushing the boundaries of innovation to support both professional and amateur golfers.
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\r\nUnder Armour works closely with its golf athletes to create performance-enhancing products that meet the needs of golfers of all skill levels. Designed with direct feedback from these athletes, Under Armour is excited to announce the Phantom Footwear and Drive Pro Series, designed for golfers that are looking for that competitive edge to allow them to play like a pro, without being one.
\r\n"}}" id="text-6061e13502" class="cmp-text">With spring and the upcoming PGA season upon us, Under Armour is getting in the golf spirit with the release of new golf looks that will combine game-changing performance with style to help golfers up their game. As a leader in the golf space, the brand is constantly pushing the boundaries of innovation to support both professional and amateur golfers.
Under Armour works closely with its golf athletes to create performance-enhancing products that meet the needs of golfers of all skill levels. Designed with direct feedback from these athletes, Under Armour is excited to announce the Phantom Footwear and Drive Pro Series, designed for golfers that are looking for that competitive edge to allow them to play like a pro, without being one.
"We're excited to kick the new year off by releasing industry-leading shoes that help golfers take their game to the next level. These shoes are years in the making, and we're excited to get golfers' reactions as they test them out on the course. Utilizing Under Armour's unique technologies, such as HOVR and the Swing Support System, we were able to create shoes that push the boundaries of innovation and stand out in the market."
Jake Haley, Senior Product Line Manager for Golf Footwear at Under Armour
Under Armour has taken direct feedback from its golf athletes including Jordan Spieth, who celebrated his 10-year anniversary with Under Armour in 2023. Spieth has worked closely with Under Armour throughout the design process and will be putting these shoes to the test as he competes this season as one of the world's best golfers.
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\r\n"Being a golfer isn't a traditional 9-5 job. You're on your feet walking the course for such a long time so it's so important to be equipped with products that will help your body achieve its best while competing. I'm thankful to have a partner in Under Armour that's developed golf shoes that combine comfort, style, and performance through the long days we endure on the course. I look forward to showing firsthand the impact that Under Armour makes with the release of Drive Pro and Phantom," said Jordan Spieth, Under Armour Athlete and Major Champion Golfer.
\r\n"}}" id="text-d675103caf" class="cmp-text">Under Armour has taken direct feedback from its golf athletes including Jordan Spieth, who celebrated his 10-year anniversary with Under Armour in 2023. Spieth has worked closely with Under Armour throughout the design process and will be putting these shoes to the test as he competes this season as one of the world's best golfers.
"Being a golfer isn't a traditional 9-5 job. You're on your feet walking the course for such a long time so it's so important to be equipped with products that will help your body achieve its best while competing. I'm thankful to have a partner in Under Armour that's developed golf shoes that combine comfort, style, and performance through the long days we endure on the course. I look forward to showing firsthand the impact that Under Armour makes with the release of Drive Pro and Phantom," said Jordan Spieth, Under Armour Athlete and Major Champion Golfer.
The Phantom Footwear marks the start of an exciting golf season for Under Armour and for golfers everywhere. Designed in both men's and women's styles, the product was inspired by the growing popularity of golf, especially as the sport generates more traction year-round and amongst all ages. The Phantom takes the footwear that players would usually wear off the course as inspiration in creating a shoe they'll never want to take off. The Phantom Series combines the comfort of a sneaker with the traction and waterproof knit upper of a golf shoe. The waterproof membrane uppers will keep golfers' feet dry and maintain ground-hugging traction to help navigate any condition on the course. With wearability both on and off the course, the Phantom Footwear utilizes Under Armour's technology that is typically used for running shoes, combining both style and functionality.
\r\n"}}" id="text-5722f2a710" class="cmp-text">The Phantom Footwear marks the start of an exciting golf season for Under Armour and for golfers everywhere. Designed in both men's and women's styles, the product was inspired by the growing popularity of golf, especially as the sport generates more traction year-round and amongst all ages. The Phantom takes the footwear that players would usually wear off the course as inspiration in creating a shoe they'll never want to take off. The Phantom Series combines the comfort of a sneaker with the traction and waterproof knit upper of a golf shoe. The waterproof membrane uppers will keep golfers' feet dry and maintain ground-hugging traction to help navigate any condition on the course. With wearability both on and off the course, the Phantom Footwear utilizes Under Armour's technology that is typically used for running shoes, combining both style and functionality.
To complement the Phantom Series, Under Armour also released the Drive Pro Series, developed with a leading golf biomechanist, JJ Rivet, to combine style and performance while providing golfers with every solution to gain a competitive edge. What makes the Drive Pro Series unique from other golf shoes is it includes Under Armour's innovative Swing Support System TM, a revolutionary 3-layer structure that supports the natural movement of the golf swing, delivering comfort and traction all in one. The Swing Support Strap features reinforcement in the upper to provide optimized 360-degree lock-in from lateral ball to medial instep. The midsole features Under Armour's HOVR TM foam and more supportive Charged Cushioning TM that supports and guides the natural motion of the foot while exercising the golf swing. With spike (Drive Pro) and spikeless (Drive Pro SL) options, the Drive Pro Series is engineered to provide the traction diagonal and lateral support golfers need to unlock the power of their natural swing, adding both distance and control for the wearer.
\r\n"}}" id="text-ac847bd040" class="cmp-text">To complement the Phantom Series, Under Armour also released the Drive Pro Series, developed with a leading golf biomechanist, JJ Rivet, to combine style and performance while providing golfers with every solution to gain a competitive edge. What makes the Drive Pro Series unique from other golf shoes is it includes Under Armour's innovative Swing Support System TM, a revolutionary 3-layer structure that supports the natural movement of the golf swing, delivering comfort and traction all in one. The Swing Support Strap features reinforcement in the upper to provide optimized 360-degree lock-in from lateral ball to medial instep. The midsole features Under Armour's HOVR TM foam and more supportive Charged Cushioning TM that supports and guides the natural motion of the foot while exercising the golf swing. With spike (Drive Pro) and spikeless (Drive Pro SL) options, the Drive Pro Series is engineered to provide the traction diagonal and lateral support golfers need to unlock the power of their natural swing, adding both distance and control for the wearer.
"I'm excited and energized about all the new products that Under Armour is releasing this season. As always, it was such a great experience working with the designers to bring to life these golf shoes that meet the needs of me and my fellow athletes on the course. I look forward to an exciting season ahead and continuing to evolve my partnership with Under Armour, all while rocking the Drive Pro."
Jordan Spieth, Under Armour Athlete and Major Champion Golfer
Spieth will debut the Drive Pro at the AT&T Pebble Beach Pro-Am starting on January 31 as he kicks off the road to majors. Keep an eye out for what Spieth will be wearing throughout the 2024 season as he debuts Under Armour's new industry-leading products on the green.
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\r\nThe Phantom Footwear and Drive Pro Series can be found on UA.com and in select UA Brand Houses. The Phantom Footwear retails for $140 USD, while Drive Pro and Drive Pro SL retail for $170 USD and $150 USD, respectively.
\r\n"}}" id="text-313c5f42ef" class="cmp-text">Spieth will debut the Drive Pro at the AT&T Pebble Beach Pro-Am starting on January 31 as he kicks off the road to majors. Keep an eye out for what Spieth will be wearing throughout the 2024 season as he debuts Under Armour's new industry-leading products on the green.
The Phantom Footwear and Drive Pro Series can be found on UA.com and in select UA Brand Houses. The Phantom Footwear retails for $140 USD, while Drive Pro and Drive Pro SL retail for $170 USD and $150 USD, respectively.
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