09/25/2023 | Press release | Distributed by Public on 09/26/2023 07:22
(New York, NY - September 26, 2023) - Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, today announced the arrival of three new and expanded contextual solutions designed to deliver access to ID-free audiences across platforms, at-scale.
The three new and expanded solutions - ID-less Demographic Segments, Show-Level Linear and Streaming Audiences, and the Proximic Activation Platform - are powered by Comscore's double opt-in digital panels and Proximic by Comscore's leading AI-driven contextual engine. Each solution has been designed to push data to its scalable limit, unlocking new audiences and efficiencies for over 5,000 advertisers globally.
These new solutions have Proximic by Comscore clients experiencing significant increases in ROI. For example, one advertiser secured a 96% lift in incrementality when using ID-less Predictive Audience segments compared to the same ID-based segment, indicating the strength in audiences that do not rely on cookies.
"We didn't wait for signal loss to reimagine how contextual targeting can help advertisers and publishers today," said Rachel Gantz, Managing Director of Proximic by Comscore. "These innovative solutions were built with privacy at the core and are changing how thousands of advertisers globally reach their consumers every day with greater precision and scale."
Proximic by Comscore's new solutions include:
"By using Proximic's ID-free demographic and behavioral targeting solutions, we have strategically evolved our approach to inventory monetization to ensure optimal targeting accuracy and precision while reaching maximum audiences, regardless of the presence of IDs. This is especially crucial in the face of increasing signal loss and privacy constraints", said Gina Perino, VP of Ad Operations & Strategy, Blavity, Inc. "This proactive approach helps us reduce dependence on third-party segments that may become obsolete when third-party cookies in Chrome are eliminated in 2024."
"Contextual solutions from Proximic by Comscore offer the industry a path to drive outcomes that are scalable, precise, and privacy centric." said Kyle Vidasolo, President, Outcomes at OMG. "Solutions like this level up what is now possible with programmatic advertising, expand the options we can offer clients to drive guaranteed outcomes faster, and complement our existing data driven targeting strategies."
For further information, please contact Proximic by Comscore's Head of Sales Angela Rodriguez at [email protected].
About Proximic by Comscore
Proximic by Comscore, a division of Comscore, Inc. (NASDAQ: SCOR) is a leader in programmatic targeting. Powered by Comscore's trusted datasets and the industry's leading natural language processing contextual engine, Proximic by Comscore enables media buyers and sellers to maximize the scale and performance of their campaigns. Through their innovative suite of ID-based and ID-less audience and content targeting segments Proximic by Comscore supports the evolution of the programmatic ecosystem, enabling clients and partners to continue executing impactful advertising strategies. For more information about Proximic by Comscore, please visit www.proximic.com.
KCSA Strategic Communications for Comscore, Inc.