Whitepaper: Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing

In collaboration with Horowitz Research, Direct Digital Holdings commissioned a survey of over 2,300 U.S. consumers to delve into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers' brand perceptions and purchase behaviors on the general population, with a specific focus on Gen Z. This comprehensive report features exclusive research findings complemented by insights from industry leaders and academics.

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