Spring in the Step: Strong momentum with new openings at Hammerson

Hammerson is pleased to announce a raft of new openings at Cabot Circus in Bristol and Bullring in Birmingham. As part of a season refresh, Lush, Rituals, H&M and H&M Home, Goldsmiths, Zebel Bespoke and Kaiseki will open at Cabot Circus, while Bullring will see the regional debut of EL&N Café.

The additions of these brands and partnerships supports Hammerson's strategy to enliven and reinvigorate its destinations through new occupiers and brands, and underpins a wider initiative to create exceptional city centre destinations that realise value for our stakeholders, connects our communities, and delivers a positive impact for generations to come.

Picture perfect: EL&N Café to make regional debut in Hammerson's Bullring

The 'most instagrammable café in the world' has taken nearly 8,000 sq ft of space at Bullring, located on bustling New Street and adjacent to Zara, including an expansive 20m double height frontage.

The café has rapidly built an international following after opening its inaugural photogenic café in London's Mayfair and subsequently expanded across the Middle East with cafés in Doha, Kuwait City and Dubai as well as in Europe in Milan and Edinburgh. The restaurant has since become synonymous for its intricate floral displays and pink décor, which will be brought to the new lavish Birmingham café.

The hallmark for EL&N Café, which stands for Eat, Live and Nourish is the curation of its food and drinks menu which has captured customers imagination on social media. The Bullring menu will include the brand's iconic assortment of Afternoon Tea, alongside EL&N Café's classic all day brunch selection and crafted patisserie from its in-house pastry team.

The addition of EL&N supports Hammerson's strategy to enliven its assets through new occupiers, brands and concepts and underpins a wider initiative to bring in more restaurant and dining options to the Birmingham city centre retail and leisure destination.

This follows planning consent of 'Drum' as Hammerson reimagines the former department store to create a new paradigm of city centre workspace.

Alexandra Miller, Founder of EL&N Café, said: "Opening our Midlands' debut is a major milestone for us. We are delighted to be coming to Birmingham and there is no better location to be than the iconic Bullring. When I launched the brand, my goal was to provide consumers with a memory that could last forever and opening a space in a renowned destination like Bullring is reminiscent of that, I can't wait to bring this experience to a new demographic of customers."

Cabot Circus refreshes lineup with exciting Spring openings

As part of a vision to create a new beauty quarter and strengthen the fashion offering at Cabot Circus, seven brands will open their doors this Spring. Lush, the inventors of the fizzing bath bomb, will relocate from Broadmead to a new and bigger 3,500 sq ft store boasting its ethical cosmetics, skincare and gifts. Lush will be complemented by luxury wellbeing brand, Rituals, synonymous for its beautifully scented diffusers, candles and body care gift sets.

Rolex and luxury timepiece collectors will also be enamoured by Goldsmiths, which opened this Spring. The brand will be complemented by the arrival of Watches of Switzerland as the premium timepiece specialists continues its expansion in Europe.

Cabot Circus will also see a new upsized H&M and Bristol's first ever H&M Home, boasting a contemporary collection of homewares, décor and furniture, which is set to open just in time for Summer. The menswear offer at Cabot Circus is also being strengthened with the addition of London-based tailored suits specialists Zebel Bespoke, which has built up a strong client base with its made to measure formal attire.

Bristol's burgeoning gastronomical scene is the envy of the South West and Cabot Circus continues to play its part attracting culinary delights from all over the world. This includes Japanese fusion kitchen, Kaiseki, which has enticed customers with its ramen bowls, sushi and freshly grilled burgers served with dashi chips, mango and mooli sauce since opening in January.

Toby Tait, Director Asset Management, Hammerson, said: "Hammerson is passionate about delivering best-in-class experiences for our visitors to enjoy, and we are constantly exploring emerging trends and opportunities that really drive customer engagement. We are thrilled to welcome this exciting line-up of brands and partnerships to some of our flagship retail and leisure destinations, and our customers can expect more exceptional brands and experiences to come in 2023.

ENDS

Public link

Please use the above public link if you want to share this noodl on another website.