Futebol Clube do Porto - Futebol SAD

10/04/2023 | Press release | Distributed by Public on 10/04/2023 03:21

FC Porto and New Balance extend connection

October 4, 2023 9:00 AM

The Dragões become Global Partners and new agreement also extends to the naming of Campo da Constituição

Futebol Clube do Porto and New Balance have reached an agreement to extend the connection between both brands, which dates back to 2014.

On a special year, where FC Porto celebrates its 130th anniversary, the club takes another important step towards its continued future with one of the most important manufacturers of sports equipment.

A decade after the connection between the two began, the balance is very positive. FC Porto has more than doubled the sale of official products from its main sports partner, registering a growth of 127%, which has leveraged the entire retail sector, and is registering an even greater growth.

Furthermore, sporting-wise, this was a period in which FC Porto won ten titles, something that also brings prestige to New Balance- a brand that has FC Porto as its oldest partner in football.

The connection with New Balance also takes a step forward.
FC Porto moves from European Partner to Global Partner, reinforcing its status as one of the main flagships of the North American brand.

New Balance will therefore continue to supply equipment to the various FC Porto teams, especially the first team, but also the second team, youth teams and sports, such as handball and roller hockey.

This new agreement reinforces New Balance's commitment to the talent training at the club, as it was also agreed the change in the naming of Campo da Constituição to New Balance Park. This is where FC Porto and Dragon Force training teams train and compete.

At the same time, New Balance, which already has Toni Martínez as one of the faces of the brand, will directly support the talent training at FC Porto, in order to continue building the future together with the blue and white club.

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