10/28/2024 | Press release | Distributed by Public on 10/29/2024 09:16
West Chester, PA - QVC®, a world leader in live shoppable entertainment, today announced an exclusive collaboration with Carla Rockmore, celebrated fashion designer and leading style influencer for women over 50 renowned as the "Real Life Carrie Bradshaw." The apparel collection is available now on QVC.com and premieres on-air after Over 50 and Fabulous on Friday, November 1.
The Carla Rockmore Collection brings Carla's no-rules fashion philosophy to life, featuring statement-making pieces with a focus on vibrant color palettes, dynamic patterns, and flattering shapes. This collection is designed to inspire women to express themselves fearlessly and inject new energy into their wardrobes. With inclusive sizing ranging from XXS to 5X and prices from $49.00 to $115.00, the collection ensures that every woman can find pieces that fit and flatter their unique shape and style. Whether through her carefully curated designs or her energetic social media presence, Carla Rockmore continues to spark creativity and joy in women's fashion.
"With a design career spanning over 30 years, Carla Rockmore has seamlessly transitioned from an esteemed designer to a social media sensation, amassing millions of followers," said Rachel Ungaro, GMM and VP of Fashion Merchandising for QVC "Her signature playful approach to fashion and celebration of self-expression inspires women over 50 to embrace their individuality and experiment with style, blending bold statement pieces with existing wardrobes. Carla's creativity and social media presence from her iconic two-story closet in Dallas has made her a standout figure in both the fashion industry and digital landscape and now we are bringing her unique perspective on fashion to our QVC customers."
"This collection is all about fun, versatility, and empowerment," said Carla Rockmore. "I wanted to create pieces that make women feel confident and liberated in their style choices. The Carla Rockmore Collection is a celebration of color, pattern, and effortless elegance that can be mixed and matched with any wardrobe. QVC is the perfect home for this collection because they have created a community to celebrate women in their midlife and through this launch, I will be able to inspire a new audience."
The Carla Rockmore collection designed exclusively for QVC, is available now on QVC.com and premieres on-air Friday, November 1st at 9:00pm EST with Carla Rockmore after the kickoff to Nonstop Holiday weekend with a special Over 50 and Fabulous.