11/30/2021 | Press release | Distributed by Public on 11/30/2021 11:31
November 30, 2021
New York, Shanghai - December 1, 2021 - Global independent marketing and communications firm FINN Partners has been appointed by Zepp Health, one of the world's leading innovators in health technology, as its global PR agency to lead marketing communications for its wearable brand Amazfit.
Following a highly competitive pitch, FINN Partners has been awarded a remit covering media and influencer relations, creative campaign ideation and management, content development, insight and trend monitoring, and crisis communications. The agency is tasked with amplifying Amazfit's distinctive brand voice, driving visibility for its growing product collection, and reinforcing its position as a pioneering wearable technology brand that fuses fashion and innovative health technology.
The health account is led out of FINN Partners' Shanghai office, joined by a nimble team of talent from the agency's technology, consumer, and global intelligence teams based in London, San Francisco and Los Angeles, to craft insight-driven strategies that are engaging, measurable and strategic, and to deliver initiatives that are integral to the success of Amazfit in key global markets.
"As Amazfit enters a new phase of its brand journey, we are committed to empowering people to live their passions through creating stylish and smartly-designed wearable devices," said a spokesperson from Zepp Health. "We are delighted to be partnering with FINN Partners, whose team brings a combination of strategic insights, market knowledge, and hands-on experience to place emphasis on our competitive edge and take the brand to the next level."
Commenting on the appointment, China-based managing partner Jenny Lo added, "We are passionate about the brand and are thrilled about the opportunity to work with Zepp Health's dynamic team. With our global footprint and cross-disciplinary expertise, FINN Partners' hub-and-spoke approach provides the Zepp Health team with round-the-clock servicing necessary to drive results in this fast-moving marketplace. We look forward to contributing to the growth and success of the Amazfit brand."