08/14/2019 | Press release | Distributed by Public on 08/14/2019 07:25
How does she do it? Cold-pressed juice, cardio and Cardi B, for a start.
OprahMag.com launched on October 9, 2018 with Arianna Davis at the helm. The site quickly became Hearst Magazines' fastest-growing site, with more than 5.175 million unique visitors in July. Just as it is in print, OprahMag.com is bursting with information for living your best life: How much coffee is too much? What star sign should be wary this month? Which books should you be reading? And, of course, there is always the latest from Oprah Winfrey herself, whether she's giving readers a tour of her flower garden or weighing in on a pressing internet debate.
So how does Davis live her best life? With focus, drive and joy.
Like so many of her colleagues, she starts each morning by checking her phone while still in bed to see how content on the site is performing.
'Working on the internet is largely a numbers game, so keeping track of how we begin and end the day is really important,' Davis said.
'I remember one morning there was a weird glitch happening with Google Analytics where my phone told me that zero people were on our site at the moment, and I freaked out. I legitimately wondered if I was having a nightmare! Luckily it was just a bug.'
After making sure the internet hasn't collapsed while she was sleeping, Davis hits the gym, working out while watching O, The Oprah Magazine Editor-At-Large Gayle King on CBS This Morning. On the treadmill, she is scrolling through social media and checking trending news to make sure she's up to date on the latest topics that might resonate with OprahMag.com readers.
Then Davis heads to the 7 train for her commute from Long Island City, making a stop at Juice Generation for a 'Get Ur Green On' before heading into the office. Artists currently in rotation on her morning playlist include Beyoncé and Jennifer Lopez, Cardi B and Megan Thee Stallion, and the latest from Latin artists like Bad Bunny and Maluma.
'As I'm jamming, I'm Slacking with my team, assigning stories, approving pitches and discussing the day's lineup with my deputy and senior editor,' Davis said-a multitasker to the core.
Once the team arrives at the office, Davis makes sure everyone is on the same page with a quick group meeting before moving on to the day's projects.
OprahMag.com works closely with O, The Oprah Magazine's print team to expand and bring the magazine's content to life digitally, whether it's the Spring Beauty O-Wards, the monthly book section or a guide on how to find the perfect jeans. While the magazine considers what its readers may be talking about in the coming months, the website provides them with coverage of subjects they might be talking about right now.
Like the magazine and the O of O, Oprah Winfrey, Davis approaches every story and topic through a lens of positivity.
'While our audience loves the type of uplifting service and moving personal essays that are core to the Oprah brand, they also, like anyone else, like to kick off their shoes with a glass of wine and indulge in some guilty pleasures,' Davis said, noting that she aims to make sure OprahMag.com offers the best of both worlds.
Davis oversees a team of six writers and editors, a social media editor, and a graphic designer. Together, they publish 15 to 20 stories a day. But it is certainly not all work and no fun.
'Just like Oprah, our team loves tequila!' Davis said.
Davis is particularly fond of many of the features, series and essays the team has produced recently, including the June LGBTQ Pride Month package, the weekly 'Saturdays with Oprah' column and an original photography feature about how Miss America, Miss USA and Miss Teen USA made history as three black women. She said it would be impossible to settle on just one favorite piece, however.
'I'm really proud of every single story we've published on OprahMag.com in just nine months-and we're just getting started!'
And every day brings a new creative project.
'Most days I'm editing and sometimes writing content in between lots of meetings. On others, I'm overseeing photoshoots for features we're working on for the site. And sometimes I'll be doing a speaking engagement or television appearance-no one day is the same.'
Davis said she had a 'pinch me' moment when she was asked to appear in a Lifetime documentary this spring to speak about the life of Meghan Markle, Duchess of Sussex.
'Mama, I made it!' Davis said of the experience.
After a long day, if she doesn't have a work event, Davis uses quiet time in the office in the early evening to do a deep dive into the content for the next day before heading home to make dinner and unwind.
'I've been a bookworm since I first got my hands on The Babysitter's Club as a kid,' Davis said. 'Now, anyone who's ever been to my apartment immediately comments on my stacks of way-too-many books. But with constantly being plugged into the internet, it can be difficult to unplug and get back to my love of books.'
'So, I try every night to put my phone down-and away from arm's reach-and read until my eyes get heavy, even if it's just for 10 minutes! I think it's important to make sure my brain gets a break from screen time so I can get lost in another world.'
Read the latest from Davis and the OprahMag.com team here.