Coca-Cola Zero Sugar and Highsnobiety Drop Workwear-Inspired Collab for New York Fashion Week

vitaminwater is teaming up with leading competitive gaming and gaming content team, PWR, to unveil a vitaminwater-themed island on Fortnite. The one-of-a-kind experience is designed to nourish all sides of vitaminwater fans-creative, gutsy, focused, curious, thrill-seeking and more-with more than 50 mini games and a special Fortnite fashion showdown. Gamers can visit the island through Oct. 31 by entering the Fortnite map code 9135-1563-2585.

On Friday, Sept. 29, at 8 p.m. EST, vitaminwater and PWR will invite players to show off their best looks using items from their personal lockers that sync with 10 themes derived from five vitaminwater zero sugar flavors. The "zero holding back showdown event" will give players the chance to compete against members of PWR, actor/streamer Khleo Thomas and rapper/songwriter and gaming enthusiast Princess Nokia. A final vote will determine the fashion showdown winner, who will have elements of their look created for them to flex the win in the real world.

"Fortnite and its community has boundless creative opportunities to create vibrant worlds. If you can dream, you can build it in Fortnite," said Luke Perkins, group director, Active Hydration, Coca-Cola North America Operating Unit. "vitaminwater believes in the power of self-expression, and the creativity showcased in Fortnite is inspiring. It was a natural place to highlight the rainbow of newly reformulated vitaminwater zero sugar flavors and build experiences inspired by them."