“Telefónica has brought the power of omnipresence to society”, Álvaro Barbado

How long have you been at Telefónica and what is your assessment of your time here?

I joined the company in July 2018, and it is true that in a very short time I have been able to experience unique moments, such as a change of brand or, shortly, a whole centenary. 

Is there any project at Telefónica that you feel particularly satisfied with or proud of?

Two in particular. On the one hand, being part of the birth and consolidation of Telefónica's internal Creative Agency. We've been able to work on some really cool campaigns that demonstrate all the talent there is here. On the other hand, the Mejor Conectados platform, because it is a gift to be able to tell stories of incredible people that show what we can achieve when we work as a team. 

What do you think Telefónica has contributed to society?

Among other things, the power of omnipresence. Talking, kissing, studying, enjoying and almost all the infinitives in the world from anywhere at any time. That's no small thing. 

Where do you see Telefónica in the future?

Wherever it chooses. Telefónica is like Real Madrid, it only depends on itself. 

Could you live without a mobile phone?

Yes, and the more time I spend looking at social media feeds, the more I would like to be in that situation. 

Help us solve one of humanity's great enigmas: the potato omelette… With onion or without onion?

With onion. Never trust a person who prefers an omelette without onions. 

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David Rodríguez Campos a.k.a. Kritik4l.

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