05/18/2021 | News release | Distributed by Public on 05/18/2021 01:04
We've heard from our more than 475 million Pinnersthat they want to engage with video and explore content directly on Pinterest. Today, we're introducing Idea Pins, our multi-page video format, to all creators in the US, UK, Australia, Canada, France, Germany, Austria and Switzerland. This new access and capability will empower anyone with a business account to create inspiring content and better interact with their audiences, building more engaged communities directly on Pinterest.
Idea Pins make it easy for creators to publish high quality, long lasting, save-able content directly to Pinterest. In fact, the number of Idea Pins created daily has grown by nearly 4x since January.* With these updates, we're highlighting the people behind the content and encouraging Pinners to follow creators and engage with the ideas they find.