09/16/2020 | Press release | Distributed by Public on 09/16/2020 14:25
HERNDON, Va., September 15, 2020 - Audi of America is collaborating with iHeartRadio, the No. 1 audio company in the U.S., to bring Hybrid Radio® to drivers across North America in an industry-first experience.
Equipped on select 2021 Audi vehicles with the new MIB 3 infotainment suite, Hybrid Radio® seamlessly allows listeners with an Audi connect® PRIME or PLUS subscription to switch between broadcast and digital radio signals when they have entered or exited radio signal territories for uninterrupted listening. When the vehicle is cycled off and on again, it is able to retain the radio station, picking up the digital radio channel via internet connection. Collaborating with iHeartRadio brings the experience to life.
Among the first to bring its digital radio channels to RadioDNS® standards that allow for Hybrid Radio®, iHeartRadio is rolling out more than 600 of its radio stations throughout North America in its initial integration phase.
'The ability to bring Hybrid Radio® to Audi customers would not be possible without pioneers like iHeartRadio embracing this technology,' said Pom Malhotra, director, Connected Services, Audi of America. 'Audi advances progress through technology, and we are thankful to be able to collaborate with iHeartRadio to continue bringing new conveniences to our customers.'
'Radio has always been the consumer's No. 1 choice for companionship in the car,' said Michele Laven, president of Strategic Partnerships Group for iHeartMedia. 'The innovative functionality Audi is introducing via their Hybrid Radio® experience allows yet another way for that companionship to be seamlessly extended beyond the range of the broadcast signal keeping the consumer connected to their favorite station, no matter where the road takes them.'
At no additional cost with an Audi connect® PRIME or PLUS subscription, Hybrid Radio® uses the integrated 4G LTE Wi-Fi hotspot to maintain a radio station when out of range of the signal. It is just one of the many ways Audi customers can consume media, from integrated solutions to built-in phone mirroring applications. Audi has been and continues to be at the forefront of offering customers new ways to enjoy content in the manner that suits them. The 2021 Audi models equipped with MIB 3 and Hybrid Radio® are arriving at dealerships nationwide starting this month.
ABOUT AUDI OF AMERICA
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands, delivering about 1.845 million vehicles globally in 2019. In the U.S., Audi of America sold just over 224,000 vehicles in 2019 and launched the brand's first fully electric vehicle, the Audi e-tron - one of four fully electric models coming to the U.S. market in the next two years. Globally, the brand aims to be CO2 neutral by 2050. Visit audiusa.com or media.audiusa.com for more information regarding Audi vehicles and business topics.
iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month - and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. The company's leadership position in audio extends across multiple platforms, including more than 850 live broadcast stations in over 160 markets nationwide; through its iHeartRadio digital service available across more than 250 platforms and 2,000 devices; through its influencers; social; branded iconic live music events; other digital products and newsletters; and podcasts as the #1 commercial podcast publisher. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio product, using data from its massive consumer base. Visit iHeartMedia.com for more company information.