09/29/2023 | Press release | Distributed by Public on 09/28/2023 16:58
Melbourne's favourite Breakfast show, Fifi, Fev & Nick, has hit the airwaves in a new campaign that reinforces the trio's strong connections with the hearts and minds of Melburnians.
The campaign features a catchy jingle that is bound to become an earworm around the city as it bounces across the screen karaoke-style, Fifi, Fev & Nick are "Your mates on radio, it's Melbourne's favourite show."
The commercial shows a series of the Breakfast show team's best and most loved moments in vignettes, such as Fifi as the Moomba Queen, breaking a Guinness World Record for the longest marathon for a radio music show at 27 hours, the famous singles nights parties, and Fev's Guinness World Record mark.
A bespoke jingle was created by Fifi, Fev & Nick's Executive Producer Leon Sjogren, with sound production by the Hit Network's famous David Konsky, aka DJ Konsky.
"The jingle was the basis of the idea, along with the development of three new and lovable animated characters of Fifi Box, Brendan Fevola and Nick Cody. The aim of the campaign is to ensure the creative is reflective of Melbourne's no. 1 Breakfast show. It's distinctive and different from the usual radio approach and we guarantee Melburnians will be singing along before they know it," SCA Chief Marketing Officer, Nikki Clarkson, said.
The Fox campaign will run on free TV, BVOD, socials and cinema throughout the year.
The campaign can be viewed here: https://vimeo.com/868210126/d0ef3affe0?share=copy
Strategy and Creative development - SCA Marketing
Lyrics and Vocals - Leon Sjogren, Executive Producer Fifi, Fev & Nick
Music - David Konsky, Head of Audio Production, Metro, SCA
Video content - Marcel Marais and Azzan Schuster - SCA Digital Content Producers
Production - Post Lounge
Animation - Jumbla