PHOTOSJune 24, 2021
Apple Tower Theatre now open in downtown Los Angeles
Apple's CEO, Tim Cook (center right), and senior vice president of Retail + People, Deirdre O'Brien (center left), welcome the first customers to Apple Tower Theatre.
Apple Tower Theatre opened this morning, returning the historic 1927 theater to the downtown Los Angeles community. One of Apple's most significant restoration projects to date, Apple Tower Theatre debuts as a fully renovated place for gathering, learning, and exploring Apple's latest product lineup. Apple also launched Today at Apple Creative Studios, a global initiative that provides hands-on experiences and mentorship to young creatives, kicking off with the opening of the new store in Los Angeles.
Customers join Apple team members to explore Apple Tower Theatre.
Apple team members greet the first customers at the grand opening of Apple Tower Theatre.
Customers explore the new Apple Tower Theatre in downtown Los Angeles.
Nearly 100 highly trained team members join Apple Tower Theatre, ready to provide support to all visitors.
A customer takes a selfie with iPhone 12.
A fully restored arch featuring commissioned art hovers over the Forum and Apple's signature video wall, located at the heart of the store.
Apple Tower Theatre features all of Apple's latest products, including iMac, iPad Pro, and Apple TV 4K.
Visitors enjoy Apple Tower Theatre's balcony seating, now an accessible and flexible space for Genius Bar appointments.
A customer explores the new iPhone 12 at Apple Tower Theatre.
A customer test-drives the new iPad Pro with AirPods Max at Apple Tower Theatre.
Aaron and Lawrence Shaw of Black Nile, the Los Angeles jazz duo, perform at the grand opening of Apple Tower Theatre.
Bijou Karman, one of the artists commissioned for the mural at Apple Tower Theatre, does live art for customers on opening day.
Apple Tower Theatre is located on the corner of Eighth Street and Broadway.