Tillamook Delights Dairy Lovers Everywhere with New Brand Platform

Tillamook County Creamery Association (TCCA), the fast-growing, farmer-owned dairy co-op and maker of premium, multi-category, nationally distributed Tillamook® dairy products, is introducing a new brand platform and campaign. "Extraordinary Dairy" encourages dairy lovers not to settle for mediocre dairy, challenges the status quo of the category and elevates the brand's reputation of delivering products that are better than they have to be. In partnership with leading creative agency Leo Burnet, the launch marks a new era for the creamery as it continues to compete on quality and expand its national footprint.

The cross-category, omnichannel campaign leverages the well-known voice of actor and singer Josh Gad, known for his roles in the Disney films "Frozen" and "Beauty and the Beast," and features a series of new TV, online video and audio spots and out-of-home creative.

"The Tillamook team has such a wholesome enthusiasm for dairy and we really wanted to make sure that came across in the creative. We leaned into the brand's personality to convey what it is that truly sets them apart from the other brands in the dairy aisle," says Britt Nolan, President and CCO at Leo Burnett. "Adding Josh Gad as the voice talent elevated the childlike wonder and whimsical energy we were after."