European Commission - Directorate-General for European Neighbourhood Policy & Enlargement Negotiations

11/18/2020 | Press release | Distributed by Public on 11/18/2020 10:19

Launch of new EU campaign highlighting opportunities for young people across the Western Balkans

'#EUandYOU - Your story, our future' is the first integrated campaign developed under the European Union's Regional Communication Programme for the Western Balkans. The campaign aims to promote opportunities and benefits provided by EU programmes available for young people in Albania, Bosnia-Herzegovina, Kosovo, Montenegro, North Macedonia and Serbia.

These cover the areas of education, training and sport (ERASMUS+), entrepreneurship (COSME - Competitiveness of Enterprises and Small and Medium-sized Enterprises), culture and creativity (CREATIVE EUROPE), and research and innovation (HORIZON 2020). The campaign is designed to encourage greater participation in these programmes by showcasing success stories and results.

Speakers at the public launch event include Ms Genoveva Ruiz Calavera, Director for Western Balkans in the European Commission's Directorate-General for Neighbourhood and Enlargement Negotiations, Mr Luigi Soreca, EU Ambassador to Albania, and Mr Johann Sattler, EU Ambassador to Bosnia and Herzegovina. The event will also feature six young people who will recount their experiences of taking part in EU programmes. The final session will take the format of a Q&A with six Young European Ambassadors from the Western Balkans selected earlier this year.

Ahead of the event, Ruiz Calavera said: 'Young people across the Western Balkans face many challenges, not least high levels of unemployment and lack of job opportunities. That's why we are promoting this campaign. We want to raise awareness of the opportunities that the EU offers in the region that can help them to overcome these challenges, gain new skills and contribute to the positive growth of their region.'

'#EUandYOU - Your story, our future' is the first of three regional awareness campaigns, which will be rolled out by the European Commission over three years. It comprises a vibrant multimedia mix, including testimonials from programme participants and animated video clips on each of the four EU programmes. TV, radio, outdoor advertising, web and social media activity will run for one month.

The campaign launch coincides with the publication of This new web portal has been designed to offer a user-friendly experience and serve as a one-stop-shop for stories, news, funding opportunities and related information on cooperation between the EU and Western Balkans.


The EU Regional Communication Programme for the Western Balkans, managed by European Commission's Directorate-General for Neighbourhood and Enlargement Negotiations, was launched in January 2020 and will run for three years. The objective is to inform diverse target audiences about EU values, policies and programmes. The programme comprises three integrated components:

  • Three region-wide communication campaigns
  • An online portal
  • A Young European Ambassadors network

More information