Circana’s Subscription Video Track Insights

Netflix

Netflix viewing hours in April 2023 declined 11% versus April 2022, driven by non-original series leaving the platform and strong original series performance last year. All five of April's top watched series were originals, led by new action thriller "The Night Agent." Staring Gabriel Basso, the series is based on a novel with the same name.

All five of April's top watched series were originals.

Top Watched Series, April 2023

1. The Night Agent: Season 1
2. Love is Blind: Season 4
3. BEEF
4. The Diplomat
5. Florida Man: Limited Series

Hulu

Hulu hours watched in April 2023 increased 7% year over year, driven by non-original viewership. Series viewership also drove growth in April, gaining 7% in hours watched compared to April 2022. The top five series watched were licensed shows currently airing on linear and releasing to the platform the next day. Viewership was led by season 19 of medical drama "Grey's Anatomy", season 4 of procedural drama "9-1-1: Lone Star", and season 6 of the competition show "American Idol".

The top five series watched were licensed shows currently airing on linear and releasing to the platform the next day.

Top Watched Series, April 2023

Amazon Prime Video

Amazon Prime Video hours watched in April 2023 increased 14% year over year, fueled by original viewership. Originals accounted for all five top series watched in April. Season 5 of the period comedy-drama, "The Marvelous Mrs. Maisel" released on April 14 and was the top title watched. New Prime Originals, "The Power" and "Citadel" ranked #3 and #5 among series for April. Freevee series' "Judy Justice" and "Jury Duty" ranked as the #2 and #4 in series on the platform.

The top five series watched in April were originals.

Top Watched Series, April 2023

1. The Marvelous Mrs. Maisel: Season 5
2. Judy Justice: Season 2
3. The Power: Season 1
4. Jury Duty: Season 1
5. Citadel: Season 1