Intellectual Property Office
Intellectual Property Office
12/22/2021 | Press release | Archived content
Social media influencers and counterfeit goods
Research and analysis
Social media influencers and counterfeit goods
Research into the effect of complicit social media influencers on the consumption of counterfeit goods in the UK.
From:Intellectual Property OfficePublished22 December 2021
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Social media influencers and counterfeit goods
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Details
This is a pilot research looking into the impact of social media influencers promoting counterfeit products on levels of counterfeit consumption.
Findings and opinions are those of the researchers, not necessarily the views of the Intellectual Property Office (IPO) or the government.
This research was carried out by Dr David Shepherd, Kate Whitman and Professor Mark Button of the University of Portsmouth, on behalf of the IPO.
Published 22 December 2021
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