04/07/2021 | Press release | Distributed by Public on 04/07/2021 02:02
Protecting and restoring biodiversity
For Lancôme, protecting biodiversity and its precious natural resources begins with implementing regenerative and responsible farming practices. This commitment starts at home, in the South of France, in Grasse, the world's perfume capital, where the brand acquired an estate comprised of 10 acres of land in 2020. The brand is stepping up its initiatives, not just on the land that it cultivates in France, but also with its partners around the world.
Sustainable sourcing of raw materials
Lancôme is committed to growing and sourcing raw materials in a responsible and sustainable way. From the Isparta rose to aloe vera, shea butter to centella and argan oil - all of these natural raw materials used by Lancôme are part of our solidarity sourcing program. For example, by incorporating the Rose Petal of Isparta from Turkey in its Idôle fragrance, Lancôme supports the improvement of agricultural practices and work conditions in order to guarantee a 'fair trade' 'Fair for Life' certification. All major raw materials used by Lancôme will be sourced in a socially responsible and sustainable way by 2030.