Fashion, design brands show off with perfectly dressed ads

By Lewis Boulton

Communications Manager

Newsworks

London, United Kingdom

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Sunday morning. The kettle boils, the bacon sizzles, the radio hums. The weekend newspapers scatter across the breakfast table. The family circles like vultures, grabbing the spoils of a leisurely walk to the news agent.

Mum's snapped up the front pages, Dad's grabbed the television and culture supplements. Brother's poring over the travel guides while Sister's taken up with the sports section. And Grandma? She's got the lot on her tablet because she refuses to share.

What do I grab in the melee? While there's little greater pleasure than a stack of Sunday supplements with no other plans whatsoever, I do, without fail, have a very strict reading order.

First off is the puzzle section; the hard ones need a whole day to crack. Next, the advice columns; relationships, money, interior design - I'm an addict. Then, style and fashion.

In my opinion, fashion is the quintessential Sunday supplement. Flicking from seasonal suggestions to timeless tips, I never leave without a good idea. What's more, I'm not alone: 85% of UK adults who researched or purchased clothes online in the last three months are monthly news brand readers, according to PAMCo. That's a whopping 17 million fashion lovers.

With engaging, relevant content a mainstay across many platforms and formats, news brands are an essential medium for fashion retailers and brands. They inspire the finishing touches to the perfect wardrobe or a well-deserved spot of retail therapy.

Fire up the mood board: Here are some recent examples of stand-out fashion and style ads in news brands that get the creative juices flowing.

M&S, Uniqlo, Free People

Fashion is inherently seasonal: While spring cleaning dusts off T-shirts and shorts, autumn conjures up images of warm woolly jumpers, hats, and scarves.

Display ads like these, particularly ones that slot seamlessly into surrounding content around fashion and lifestyle, offer the perfect spark of inspiration for rounding off an outfit or sourcing ideas for the season to come.

Chanel

Every now and then, a beautiful example of effortlessly breath-taking creative comes along.

What makes this cover wrap from Chanel even more arresting is that it covered The Sunday Times, a title that hardly ever lends its traditionally broadsheet front page to full-page advertising - let alone a campaign using the space with such aplomb.

Here, Margot Robbie meets the fashion house's classic No 5 scent for a scene made in fashion heaven.

Vinted

Preloved fashion may no longer be the new kid on the catwalk, but for second-hand novices, it can be tricky to get started.

Vinted's multi-platform brand partnership with the Guardian puts these fears to rest, with plenty of articles that help readers go from bargain basement to recycling royalty.

What's more, vintage aficionados can take the brand partnership's personality quiz to see whether their second-hand skills take top spot.

Dolce & Gabbana, Fendi

Another fixture of news brands' fashion journalism is their luxury coverage; think The Times' quarterly "Luxx" supplement or The Telegraph's "Luxury."

For designer brands and high-end labels, placement in these quality publications is to sit among the looks of the season. It's no surprise, therefore, to see stunning ads from the likes of Fendi and Dolce & Gabbana take their place next to the must-haves of the luxury set.

Next

News brands have high-end fashion covered, but what about high street? Look no further than this brilliantly ambitious campaign from Next.

Covering several news brands across the weekend's host of supplements, the brand confirms glamour and style is less about price and much more about vision. With plenty of inspiration in news brands for all wardrobes, readers' visions are always one step closer to reality.

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About Lewis Boulton

Lewis Boulton is a communications manager at Newsworks in London, United Kingdom. Lewis can be reached at [email protected] or @newsworks_uk.

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