04/06/2021 | Press release | Distributed by Public on 04/06/2021 07:25
RESEARCH TRIANGLE PARK, N.C., April 6, 2021 - BASF's entire Greenhouse & Nursery product portfolio will now be available in both English and Spanish. While no law requires manufacturers to provide Spanish versions of a pesticide label, BASF has identified this as a critical customer need for safety, stewardship, and ease of use. For many in the agricultural industry, Spanish is the first learned language. This fact, combined with the highly technical language and information presented on pesticide labels, presented an opportunity to better serve customers.
'As a grower, I worked alongside many native Spanish speakers,' says Leah Van der Heide, Greenhouse & Nursery Specialist. 'I quickly recognized the need for Spanish labeling when I struggled to fully communicate the basics of using pesticides with my team. Overtime, my Spanish greatly improved, however, those very specific details within a label were still extremely difficult to properly translate.'
This initiative was championed by the Greenhouse & Nursery sales team. In line with BASF's core values of diversity and inclusion, the team was empowered to swiftly address this need. Within six months, product labels were translated and published online where they are now easily accessible to all users.
'I am glad to hear BASF is working to make it easier for Spanish-speaking growers. Spanish speakers will be more confident to use a chemical, in which those labels are explained in their native language, and will be able to follow the directions fully,' says Javier Lopez, Altman's Specialty Plants. 'They can now experience the same benefits as when you read a label in English: 100% comprehension.'
For more information on Spanish labels and product resources, visit www.betterplants.basf.us.
About BASF's Agricultural Solutions division
With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. Working with farmers, agricultural professionals, pest management experts and others, it is our role to help make this possible. That's why we invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we connect innovative thinking and down-to-earth action to create real world ideas that work - for farmers, society and the planet. In 2020, our division generated sales of €7.7 billion. For more information, please visit www.agriculture.basf.com or any of our social media channels.
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 17,000 employees in North America and had sales of $18.7 billion in 2020. For more information about BASF's North American operations, visit www.basf.com/us.
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 110,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €59 billion in 2020. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at http://www.basf.com.