In line with its vision 'To serve you better, everyday' and commitment to customer service excellence, Bank Muscat, the leading financial services provider in the Sultanate, offers an automated WhatsApp service to its Asalah Priority Banking customers. Launched earlier in 2021, the service has been witnessing increasing usage and has received excellent feedback from a large number of Asalah Priority Banking customers. Using the service is as simple as saving the dedicated Asalah Call Centre number (24779999) in the phone contacts list, following which it will automatically appear within WhatsApp as Bank Muscat Asalah Priority Banking. Customers can send the message "Hi" or "Hello" to the number through WhatsApp to receive the menu list as a reply. Replying with the relevant code from the menu list will enable customers to get more details on the specific topic of their interest through its improved navigation functionality.
Customer service executives are available on all days from 8 am to 10.30 pm, while automated WhatsApp chat is available 24/7 to help answer different queries that customers may have. In 2019, Bank Muscat became the first bank in the Sultanate to launch a dedicated WhatsApp channel for its personal banking customers through 24795555 and followed this up with the launch of a dedicated Asalah WhatsApp service in 2021. The implementation of this service offers customers one more channel of communication with the bank so as to quickly get answers to their queries, and demonstrates the bank's keenness to keep abreast with the latest technological developments, so as to better serve its customers.
Speaking about the dedicated Asalah WhatsApp service, Abdulnasir N. Al Raisi, General Manager - Personal Banking, Bank Muscat said: "Bank Muscat has always been keen to meet the expectations of its valued customers and offer them a sophisticated banking experience backed by high-tech products, innovative financing facilities, and world-class customer-centric services. In line with our vision "To serve you better, every day", the bank is always working on strengthening its communication channels with its customers and enhance banking convenience by setting new benchmarks as the leading financial services provider in the Sultanate."
Abdulnasir N. Al Raisi observed that large numbers of Asalah Priority Banking customers are today using the WhatsApp service after its launch in 2021, which was an encouragement to the bank to continue innovating and launching new products and services for enhanced banking convenience. The new WhatsApp service will be particularly useful for customers in better understanding and utilising a number of exclusive benefits available to them including Lifestyle and Travel benefits, Wealth and Investment solutions as well as location services for all Asalah Centres across Oman amongst others.