11/30/2022 | Press release | Distributed by Public on 11/30/2022 06:06
The data speaks for itself: Spain has been one of the last OECD economies to resist the rise of e-commerce. But the two pandemic years, 2020 and 2021, have forcibly imposed this global trend in our country.
In 2020, there was a 24% growth in the volume of purchases made online. A year later, at the end of 2021, this percentage had grown an additional 35%. With these figures, the digital penetration rate in Spain (i.e. the percentage of online sales vs the retail sector as a whole) has gone from a meagre 3.5% in 2015 to a respectable 8.7%, surpassing neighbouring countries like Italy (7.9%) and Portugal (7.6%) in this indicator. The latest projections suggest that, if the trend does not change, Spain will be close to a penetration rate of 15% in 2025, barely three points below the global average. However, it will remain far from economies as digitised as South Korea (45%).