Restaurant Brands International Inc.
Restaurant Brands International Inc.
10/16/2023 | Press release | Distributed by Public on 10/16/2023 10:14
Dena vonWerssowetz Appointed Chief Marketing Officer of Firehouse Subs® U.S. & Canada
JACKSONVILLE, Fla., - Oct. 16, 2023 - Today, Firehouse Subs® announced Dena vonWerssowetz will join the brand as Chief Marketing Officer, beginning Nov. 6. vonWerssowetz will be accountable for leading marketing efforts to help grow the brand nationally and introduce new guests to the brand's hearty and flavorful food, heartfelt service and public safety mission that's core to all efforts.
"Dena brings deep brand expertise at a time where we are building the foundation for growth," said Mike Hancock, President of Firehouse Subs, US & Canada. "As we look to continue to increase our presence in North America, we're excited for Dena's fresh perspective and creativity in getting our messages to guests throughout the region."
vonWerssowetz joins the brand following 14 years with PepsiCo, where she most recently led the portfolio transformation and innovation for the international beverages division. During her tenure, Dena led marketing strategies and roadmaps across various categories including: food service, sports and partnerships, and for some of the Pepsi's most prominent brands.
About Firehouse Subs
Firehouse Subs® is a restaurant chain with a passion for hearty and flavorful food, heartfelt service, and public safety. Founded in Jacksonville, Florida in 1994 by two former firefighting brothers. Firehouse Subs is a brand built on decades of fire, hot and hearty subs piled with high quality meats and cheeses and its commitment to saving lives through raising funds to support local public safety organizations. Firehouse Subs is a subsidiary of Restaurant Brands International Inc. ("RBI"), one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands - BURGER KING®, TIM HORTONS®, POPEYES®, and FIREHOUSE SUBS®.
To learn more, visit www.firehousesubs.ch and www.firehousesubs.ch and follow us on Facebook, Twitter and Instagram.
Contact:
FHS Communications