New website and brand manifesto for Lassonde

New website and brand manifesto for Lassonde

Lassonde launches its new website and brand manifesto, the result of a brand harmonization undertaken over the past few months.

A revamped website

A true gateway to the Lassonde universe, the new website presents the brand in a strong, assertive way, while serving its various target audiences. In addition to a revamped visual identity, navigation has been completely revised so that users can easily find what they're looking for, whether it's a job offer, financial information or to learn more about our brands. A new interactive map provides more information on our various locations. Worked in conjunction with the Beauvoir agency, this new platform helps reinforce Lassonde's leadership position in the agri-food industry.

An inspiring brand manifesto

Accompanied by creative studio KOZE, Lassonde abandoned the traditional corporate video to create a manifesto that highlights the brand's humble and authentic side. The concept aims to demonstrate that true greatness often lies in the simplest moments, and that even as a leading food company, Lassonde remains connected to the people who make it up.