AirAsia Philippines’ SimplyFly campaign leverages digital reach for information dissemination

Manila, Philippines, 27 January 2022 - Filipinos have proven time and again that they are among the world's top digital citizens, growing hours spent online every year consuming content on various interests - travel included. Given this and the perpetually changing dynamics in travel and aviation, AirAsia Philippines has launched its SimplyFly: Traveling Made Simple online information campaign.

76 percent of total respondents in a recent survey commissioned by AirAsia prefer getting news and information on travel via social media platforms while 61 percent rely on online news channels. TV still has a good share of the audience as 68 percent of respondents still tune in to their favorite telecasts for travel information.

Sitting at the top spot of most-visited websites and platforms is Facebook with 96 percent of respondents logging into their feeds regularly, followed by YouTube at 80 percent. Behind these are TikTok and Instagram, visitors of which constitute 43 and 41 percent of the respondents.

AirAsia Philippines, coming from the first airline group in ASEAN to truly embrace digitalization, has always leveraged the reach of its digital and social channels to keep its guests abreast with the latest information crucial to their travel experience.

SimplyFly: Traveling Made Simple

The AirAsia 'Simply Fly: Traveling Made Simple' campaign boasts a cadence of online content carefully curated to make access to vital travel information - including restrictions, requirements, and even tips and hacks - easier for airasia guests. By simply searching for #airasiaSimplyFly on social media platforms like Facebook, Twitter and Instagram, guests will be able to view easy-to-digest social posts that detail the latest in travel.