02/24/2021 | Press release | Archived content
24th February 2021, London UK - Today, Ancestry®, the global leader in family history, unveils new research showing old photographs (60%) and family history stories (49%) are amongst the most cherished heirlooms to be passed down through generations. The research comes as Ancestry launches StoryScout™, a free and easy online tool to help bring family history stories to life.
The study of 2,000 British adults also found that:
When delving deeper into the gatekeepers of family stories, a fifth (20%) said their mums are the fount of all family knowledge and are most likely to pass down important family heirlooms (32%), followed by dads (18%). Whilst 70% believe that learning about their family history and passing it on to younger generations is important to them.
The top ten most treasured heirlooms Brits would want family members to pass down include:
For people who are just starting out in their family history journey or who have been inspired by popular programmes such as Who Do You Think You Are? or Long Lost Family, StoryScout™ is a new tool on the Ancestry website that helps users discover and share stories from their family's history quickly and easily. People will only need to enter a few details about their grandparents, such as their names and somewhere they lived, to be shown a range of personal and engaging events from their ancestors' lives along with a detailed view of historical records relating to their family members. What's more, these stories will be readily shareable via social media or email, or equally, links to the stories can be added to their existing Ancestry family tree.
''Since March last year, we've witnessed an increase in people looking to explore their family history,'' comments Simon Pearce, Family History expert at Ancestry. ''In fact, sharing and passing down family stories can be an easy and enjoyable way to engage and connect with our relatives, particularly when we cannot be physically together. ''
To try out Ancestry's StoryScout tool and learn more about your family history, visit www.ancestry.co.uk/StoryScout.
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