06/19/2023 | News release | Distributed by Public on 06/19/2023 05:16
Posted on 19 Jun 2023
North Ayrshire Council can announce it will be working with a new partner, Roadvert, on a development to promote businesses through advertising on the Council's full transport fleet.
This is a unique advertising medium and opportunity for local businesses that has the potential for significant audience reach across North Ayrshire.
Research shows that advertising on vehicles can communicate messages to a significantly higher number of people than other 'static' advertising methods. This type of advertising guarantees views whenever vehicles are out on the roads or even parked in public areas. Over 100 views per mile can be generated.
This type of advertising provides a great opportunity for businesses to generate more brand awareness and customers and has a proven track record of delivering results and impact on the bottom line. It is also designed to provide low-cost opportunities to promote their businesses, products and services.
Councillor Tony Gurney, Cabinet Member for Green Environment and Economy at North Ayrshire Council, said: "None of us are strangers to being innovative. What is new is the scale of the economic and social challenges facing us. We are finding new and affordable ways of working to benefit our businesses and residents.
"This initiative adds to our portfolio of advertising and sponsorship opportunities that have been built on making the best use of our land and assets. We are ambitious and optimistic for the future and believe we can provide cost-effective promotional opportunities to support the growth of our businesses during these challenging times."
The cost will depend on the campaign selected with a minimum commitment of three months. The various options and routes can be fully discussed to find the best way to maximise business exposure, from refuse vehicles to mini-buses.
For more information on how to advertise, please contact Roadvert via email on [email protected], or via the internet at www.roadvertmedia.co.uk or by calling 0800 772 0808
Details of the full range of North Ayrshire Council's Advertising and Sponsorship opportunities are available at www.north-ayrshire.gov.uk/business/sponsorship-and-advertising/sponsorship-and-advertising.aspx