Ayvens and Dragon Rouge awarded GOLD at TOP/COM GRANDS PRIX

A prestigious brand award in France

TOP/COM GRANDS PRIX, serves as a communication observatory in the French market, awarding trophies for the best communication operations of the year in the Corporate Business and Consumer sectors. It encompasses around thirty categories, overseen by juries consisting of professionals from marketing, communication, and HR departments, as well as experts.

This trophy rewards more than a year of intense work between the Ayvens (formerly ALD Automotive I LeasePlan) and Dragon Rouge teams, that led to the unfold of "Ayvens", the new global mobility brand, in October 2023.

This new brand aims to reposition the legacy companies (ALD Automotive and LeasePlan) in the mobility industry, beyond the leasing landscape, as a new leader for a better mobility.

Ayvens brand has been rolled out progressively since the beginning of 2024 in the 42 countries where the Group is present. It will be used for all customer segments (businesses, SMEs, professionals and individuals).

To know more about Ayvens brand, check out the articles below!