Mountain Progress Lab with Audi and Madonna di Campiglio

Mountain Progress Lab is a project developed by Audi in collaboration with the Madonna di Campiglio Tourism Board, with the scientific contribution of our company and the University of Trento. The goal is to create a sustainable mobility ecosystem in the Alps.

A fleet of Audi Q4 e-tron vehicles acts as "sentinels of the territory," detecting indicators such as temperature, barometric pressure, humidity, nitrogen dioxide levels, fine particulate matter concentrations, and vehicle flows. These data are integrated with information collected from fixed sensors located along Eco-routes, sample areas of the territory that are monitored throughout the year.

In addition to environmental data, the Audi Q4 e-tron vehicles will collect information on individual habits and behaviors through an interactive experience with artificial intelligenceon board. The starting point for this experience is a Smart Hub near the Campiglio Lake, equipped with an Ewiva charging station and available for remote work and business meetings.

Mountain Progress Lab will also be told by the protagonists of We Generation, the digital storytelling project promoted with us. The students will participate in events, try out electric driving experiences, and interview researchers from the project, sharing every moment with their Gen Z community.