Mann Ki Baat - A Radio Revolution turns 100 in April 2023

The most popular program on All India Radio, Prime Minister's Mann Ki Baat will complete its 100th Edition on 30th April. The prestigious program which was started on the auspicious occasion of Vijayadashami in 3rd October, 2014 has completed its 98 editions till date.
In the run up to the centenary episode, All India Radio is launching a unique Campaign from 15th March to focus on the impact of the program on the transformation of India.
The campaign will bring out100 Identified themes highlighted by Prime Minister in Mann Ki Baat episodes till date. The relevant sound bytes of the Prime Minister from each episode of Mann ki Baat shall be broadcast in all Bulletins and other programs across AIR Network.The campaign shall be on-Air from 15th March and concludes on 29th April, a day before the momentous 100th Episode.

The campaign shall be carried by various AIR stations including 42 Vividh Bharati stations, 25 FM Rainbow channels, 4 FM Gold channels and 159 Primary channels in the country. The bytes shall be aired in all major bulletins across all the regions. Citizens can also listen to the Program on 'News On AIR' App and YouTube channels of All India Radio.

About Mann ki Baat:

Prime Minister's unique and direct communication with the citizens through the medium of Radio, Mann Ki Baat has completed 98 Episodes till now. It has been the genesis,medium and amplifier of social changes like Swachh Bharat, Beti Bachao Beti Padhao, Water conservation,Vocal for Local etc., The program has shown tremendous impact on the Industries like Khadi, Indian Toy Industry, Startups in Health,AYUSH, Space etc. With its innovative and unique interactive style of presentation, the program has carved out a niche for itself as a unique paradigm of communication.

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Saurabh Singh