05/13/2024 | News release | Distributed by Public on 05/13/2024 07:13
The latest "Your Data, Your AI" study from Salesforce suggests that trust is the key to unlocking AI's ROI. Nearly two-thirds of C-suite executives say trust in AI drives revenue, competitiveness, and customer success. The research also reveals that accurate and secure data are top factors for trusted AI, however, more than half of workers say it's difficult to find trusted AI tools - indicating that many companies are not realizing the full value of AI for their business.
Why it matters: Nearly all executives feel pressure to integrate AI tools into their organization. But many companies are struggling to understand how to use it or see results that justify the price. The new survey suggests that data accuracy, data security, and comprehensive customer data not only build trust in AI, but are also key to unlocking ROI.
When AI is grounded in a company's own complete and accurate data, it creates greater trust in the technology, which drives more adoption and ultimately, ROI.
John Kucera, SVP of Product ManagementSalesforce perspective: "AI is only as good as the data powering it. Unfortunately, some of today's AI assistant or copilot technologies lack trusted data, such as adequate company data, which results in inaccurate or misleading responses. When AI is grounded in a company's own complete and accurate data, it creates greater trust in the technology, which drives more adoption and ultimately, ROI." - John Kucera, SVP of Product Management
The Salesforce research found:
C-suite believes that trust unlocks AI's value for their business
Path to profit: Businesses can build trust in AI with quality data
AI trust beyond C-suite: Sales teams, core revenue drivers also see value
Read more:
Methodology: Salesforce conducted a double-anonymous survey in partnership with YouGov from March 20 to April 3, 2024. It included nearly 6,000 full-time knowledge workers representing companies of a variety of sizes and sectors in nine countries, including the United States, the United Kingdom, Ireland, Australia, France, Germany, India, Singapore, and Switzerland. The survey took place online.