09/28/2021 | News release | Distributed by Public on 09/28/2021 16:57
Last updated:September 28th, 2021
Social media platforms like Facebook and Twitter make it easy for anyone to share their musings with the world - but the sad truth is most posts languish in obscurity. Because of the sheer number of brands, influencers, and regular people creating content, the reality of social media is for every "Egg That Broke Instagram," there are millions of carefully crafted posts that will go unnoticed.ICYMI, the egg'sname is Eugene and was part of a marketing stunt for Hulu.
If you're still wondering how to go viral on social media, channel your inner Julia Child with this secret recipe to boost your views, likes, and shares.
Prepare your ingredients by first considering your brand. What do you stand for? Who are you trying to reach? Is there something your brand is known for, such as a mascot (a gecko), tagline ("Just Do It"), or jingle ("I'm Lovin' It")? What is the end goal of your viral post? Boost brand awareness, drive sales, or something else? Who is your target audience?
Find a creative hook. In other words, your big idea. This will require you to blend your creative juices with your strategy from step 1. Try to come up with something unexpected and novel about your brand or product. (Not an easy task, so don't be afraid to take your time.)
Here are some ideas to get you started:
Determine your media. What's the best format for showcasing your creative hook? Is it a video, blog post, image, or (*gasp*) a meme? No matter what you choose, remember that visuals are essential in capturing attention. Also, keep it short and to the point.
Similarly, ask yourself: Which social media platforms would work best for distributing this content? Pro Tip:It's smart to repurpose the same post for different networks because it'll boost your chance of capturing people's attention.
Make sure your idea is share-worthy. People will spread an ad if it resonates with them. Even better, make sharing an essential part of your post by:
Choose your timing wisely. You can use the momentum of current events or trends to boost your post. After all, that's why hashtags exist.Arby's Tweet, which poked fun at the oversized hat Pharrell Williams wore at the Grammys, immediately went viral.
Angie is the Content Marketing Manager at AdRoll. Prior to AdRoll, she was a Content Writer at various digital marketing agencies. A writer by day and a reader by night, Angie's other hobbies include cooking and learning useless movie trivia.