Agency Leaders Symposium 2022

Where the leaders go.

Join the who's who of adland as we celebrate our 10th anniversary at the Agency Leaders Symposium, the region's only conference dedicated to the business of running a modern agency.

Over the past 10 years, the Symposium has forged an outstanding reputation for providing agency leaders the space and time to have unfiltered discussions with peers under Chatham House rules while being inspired and informed by content designed to stretch your thinking.

Quite simply: there is nothing like it in the region.

Over 1.5 days you will learn, discuss, debate, and collaborate, on how agencies can best position their people and businesses for the competitive and volatile road ahead, including actions you can take right now to set you up for success.

Hear from the most influential minds in the industry on topics including;

- The hidden cost of pitching
- Attention metrics and measurement. Do clients want attention metrics yet? Is the methodology robust enough to establish an industry currency yet?
- How to win without pitching and avoid competitive, low margin RFPs
- How behavioural science can be applied to effective ad creative and customer experience challenges
- Leadership during times of turbulence and change
- Changing priorities for entry and mid-level staff, and how to motivate and retain staff in a rising wage market
- How we can market the 'why' of working in adland
- A look at mentorship in industry vs early promotion vs burnout
- The CMO perspective: deep diving into agency models and what clients really need and want from their agencies. Is it a one-stop-shop agency solution, many agencies, a hybrid of in-house and outsourced or something else entirely?
- Purpose driven marketing, diversity & inclusion, and driving action on critical social issues
- Scaling and diversifying your agency, case studies from rapid growth independent agencies

The conference program has been crafted with help from a highly influential advisory board of agency leaders. Click the 'Apply for your place' button to join the most senior delegation of agency executives to gather in ANZ. We look forward to welcoming you to the Agency Leaders Symposium 2022.

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