01/09/2025 | Press release | Distributed by Public on 01/09/2025 01:08
Brits plan to take an average of three holidays next year, spending an average £3051.90 on their main holiday and visiting two new countries, according to a new extensive report into how Brits will holiday in 2025.
Using AI to plan travel itineraries, 'holiday hopping' across multiple locations in one trip and 'country ticking' for globetrotting bragging rights are some of new emerging holiday trends identified in the research.
The new report, which is co-authored by a panel of travel experts, surveyed 2,000 British holidaymakers, and was compiled by the UK's largest airline easyJet and package holiday company easyJet holidays and explores where Brits will be travelling, how they will be booking, and the types of holiday and experiences they are craving.
Data from the 'Great British Holiday Audit' shows that a third (35%) of holidaymakers are planning on spending more on a holiday this year, whilst 82% of Brits said exploring somewhere new was their number one holiday priority in 2025.
The core findings of 'The Great British Holiday Audit' reveal:
Where Brits will be travelling:
Montenegro, Cape Verde and Slovenia have emerged as some of the new alternative destinations that Brits will be travelling to this year82% would be interested to swap a traditional European holiday destination for something further afield, like Egypt, Tunisia or Turkey due to the fantastic value they offer.
The most popular type of holiday booking is the classic beach break (61%). Around half of the nation (47%) will opt for at least one city break in 2025, whilst a further four in five (79%) will be pursuing a holiday that takes in the earth's natural phenomena like the Midnight Sun in Norway during the Summer and the Northern Lights, or escapes centred in nature like walking in the Dolomites.
Travellers are planning as early as possible to take advantage of the best available deals, with 46% of Brits planning their trips up to 18 months in advance.
The new trends in how Brits will be travelling, identified by the panel of experts and the British public, point to 'Low-Cost Luxe', where travellers are swapping their 3-star Italy and Spain for 5-star resorts in Turkey and North Africa, spending the same money but holidaying in a little more luxury by targeting great value comparable destinations.
'Country Ticking' also emerged as a new trend, with the rise of apps like 'been' showing off all the countries you've been to. In 2025, holidaymakers are keen to score bragging rights on the number of countries they visit with most planning to visit at least two new countries next year. Over half (53%) of Gen Z and Millennials will always visit a new country when they go on holiday, compared with 17% of Boomers.
How Brits will be holidaying:
97% of those surveyed said that holidays are more important to them than ever, so it is no surprise that a third (33%) of Brits plan to take more holidays than in 2024, averaging three vacations in 2025, with the typical break lasting 12 days.
38% of family holidays will be planned by mum, a quarter (25%) by dad, and nearly three-quarters (72%) of Brits admit that their children's wishes will shape their holiday plans and where they go.
Hotels (51%) were overwhelmingly named as the top accommodation choices for Brits, whilst nearly two-thirds (63%) would consider booking a budget friendly destination such as Turkey or Tunisia, so they can stay in a higher rated hotel.
When it comes to package deals, all-inclusive trips will be the choice for Brits, with booking data showing over half (56%) are going all in on a beach break. Four in five (81%) Brits would choose to stay in an all-inclusive hotel for a month in the winter if it was cheaper than staying at home.
'Multi-Generational Holidays' emerged as a key trend, with the family holiday lasting longer into life than ever before, as 97% parents want to continue to travel with kids after they've left. 30% of families are planning multi-generational holidays in 2025, with 80% of holidays tailored to appeal to all family members going away together.
A rise in 'Holiday Hopping' is predicted by experts, with nearly two thirds (62%) of Brits planning on taking this approach to holidaying. The trend sees people travelling in to one city and out of another, to see as much of an area or country as possible. For example, flying into Rome and out of Pisa to maximise sightseeing across Rome, Florence and Pisa, with a bit of Tuscany along the way.
Travel trends also point to 'AI-tinerary Planning', with 41% of Brits planning to harness AI to help plan their holiday itineraries, short cutting hours of research.
What Brits will be doing on holiday:
People's passions will be fuelling Brits holiday choices, with over a third (38%) of those who partake in sporting pursuits choosing holidays where they can run, cycle, and hike. In fact, keen runners are heading to European cities such as Paris, Amsterdam and Berlin, to run in marathon-style events. This trend is particularly popular amongst younger holidaymakers, with two-thirds of Gen Z and millennials (65%) basing their holiday on sporting pursuits, and 73% of Gen Z are planning holidays around their hobbies.
Two-thirds (66%) of Brits would consider pursuing 'Musical Missions', following their favourite acts around the continent. Stars touring in 2025 include Bruce Springsteen, James Blunt, Billie Eilish, Dua Lipa, who will be looking to follow on from the Eras Tour that took European destinations by storm.
'Jetflix and Chill' is on the cards for over half of (55%) holidaymakers, which rises to four-fifths (81%) of Gen Z who are picking their experiences and destinations inspired by their favourite TV streaming shows. From Stanley Tucci exploring Italy, to true crime afficionados, holidaymakers are exploring the backdrops, locations and cultures of their favourite shows and documentaries.
'Nostalgia Travelling' - over half (51%) of Brits surveyed said they have revisited a childhood holiday destination as a holiday, and 73% would consider doing so in 2025.
easyJet CEO Kenton Jarvis said: "This year will mark 30 years since easyJet came onto the scene to democratise travel and since then we have seen many changes to the way people holiday.
"We are always responding to new trends to ensure we offer what our customers are looking for, with many of those uncovered in our new travel report also coming through in customer behaviour.
"And we've launched over 40 new routes from the UK to help customers discover new destinations with more flights further afield offering great value luxury.
"Ultimately, we know how much people value their holidays and it is clear that they are considered not just a priority but essential to so many".
easyJet holidays CEO Garry Wilson said: "As one of the UK's major holiday providers, it's our mission to make it easy for customers to experience brilliant beach holidays and city breaks at unbeatable prices. We work hard to make sure we are offering the very best holidays and meeting our customers' needs, whether they want to fly and flop, discover a new city, travel solo or with extended family, so we're pleased to see the top 2025 trends, evidenced by our Great British Holiday Audit, mean we will continue to deliver for our customers in 2025 and beyond'.
Report co-author, journalist and creator of the UK's Number 1 travel podcast The Travel Diaries, Holly Rubenstein said:
"It's clear that holidays and travel are now a non-negotiable for many households and discovering new and exciting places is firmly on the horizon for 2025. Holidaymakers are determined to see more, experience more and share more - not just on their social media feeds - but together in real life. Every day of annual leave is being used creatively to maximise the time that can be spent exploring and relaxing".
The Top 15 Travel Trends that have emerged from the 'easyJet and easyJet holidays Great British Holiday Audit' are:
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For further information, please contact the easyJet Press Office on 01582 525252 or log onto mediacentre.easyJet.com
About easyJet
easyJet is one of Europe's largest airlines offering a unique and winning combination of the best route network connecting Europe's primary airports with great value fares and friendly service.
easyJet flies on more of Europe's most popular routes than any other airline and carried more than 100 million passengers in 2024. The airline has over 340 aircraft flying on over 1000 routes to more than 160 airports across 35 countries. Over 300 million Europeans live within one hour's drive of an easyJet airport.
easyJet aims to be a good corporate citizen, employing people on local contracts in nine countries across Europe in full compliance with national laws and recognising their trade unions. The airline supports several local charities and has a corporate partnership with UNICEF which has raised over £17m for the most vulnerable children since it was established in 2012.
In 2022, easyJet published its roadmap to net zero by 2050. The roadmap, which also features a combination of fleet renewal, operational efficiencies, airspace modernisation, Sustainable Aviation Fuel and carbon removal technology, has set an ambitious interim carbon emissions intensity reduction target of 35% by 2035, validated by the Science-based targets initiative (SBTi). The airline's ultimate aim is to fully transition its fleet to zero carbon emission technology, which it will achieve through a number of strategic partnerships including with Airbus, Rolls-Royce and GKN Aerospace Solutions. Since 2000, the airline has successfully reduced its carbon emissions per passenger, per kilometre by one-third and is the number 1 ESG rated airline in Europe by Sustainalytics, MSCI and CDP.
Innovation is in easyJet's DNA - since launching nearly 30 years ago, easyJet changed the way people fly to the present day where the airline leads the industry in digital and operational innovations to make travel more easy and affordable for its passengers.
In 2023 easyJet was named by TIME as one of the World's Best Companies and a Leader in Diversity 2024 by The Financial Times.
About easyJet holidays:
easyJet holidays, which launched in 2019 is a leading package holiday provider which operates from the UK, Switzerland, Germany and France. The company took over 2.5 million customers on holiday in 2024.
Named UK & Ireland Travel Company of the Year 2024, it offers great value beach and city holidays to over 7000 hotels, in more than 100 destinations across Europe and North Africa, directly through its website and through over 7000 travel agent partners. The ATOL-protected holidays can be secured with a deposit of just £60 per person, including flights and accommodation, as well as 23kg luggage and transfers on beach breaks. easyJet holidays is a member of ABTA, and all packages are covered by its Ultimate Flexibility, offering freedom to change a booking, a refund guarantee, and best price guarantee.
Winners of the Sustainable Future Award, easyJet holidays' sustainability strategy, 'Holiday Better', focuses on three key pillars - create better holiday choices by making sustainable travel affordable and accessible to everyone; keep our holidays special by maximising the benefits and minimising the negative impacts of travel and tourism, and transform travel for everyone by embedding sustainability into business decisions and behaviours and driving meaningful change in the industry. The tour operator has partnered with UN Tourism to help develop the first environmental, social and governance (ESG) framework for tourism businesses, co-designing a measurement tool that is meaningful and feasible for better monitoring how tourism businesses impact, and depend on, people, planet and prosperity.
easyJet holidays was named one of The Sunday Times Best Places to Work in 2023 and 2024.