Shiseido Co. Ltd.

04/25/2024 | Press release | Distributed by Public on 04/25/2024 00:00

SHISEIDO as the Title Sponsor of SHISEIDO Tahiti Pro Presented by Outerknown Begins on May 22nd

SHISEIDO*, the brand operated by Shiseido in 88 countries and regions of the world, will co-sponsor the SHISEIDO Tahiti Pro Presented by Outerknown held in Tahiti, French Polynesia from May 22 to 31, 2024 as its title sponsor. This will be the second consecutive year as title sponsor.
2024 is an Olympic year, and the surfing events will also take place in Tahiti. Tahiti's waves of Teahupo'o are said to be the scariest in the world, testing surfers' mental abilities and skills. This year's SHISEIDO Tahiti Pro is a unique opportunity for the world's best surfers to compete before the Olympics. The event will broadcast LIVE on WorldSurfLeague.com.

SHISEIDO is implementing the SHISEIDO BLUE PROJECT efforts to protect the oceans worldwide through sun care under the theme "Respect for Oceans." Surfers spend time in the sea, and they are committed to its care. In partnership with the World Surf League (WSL), SHISEIDO will work with these surfers and continue efforts to protect the beautiful oceans by conveying the importance of this project to the local community and the next generation of children.

*SHISEIDO is a prestige brand that represents the Shiseido Group. SHISEIDO offers skincare, makeup, suncare and fragrance products in 88 countries and regions around the world. Through skincare and makeup based on cutting-edge technology, we will realize beauty full of mental and physical vitality by drawing out the power of the beauty of each consumer to the fullest extent possible.