TOMMY HILFIGER Announces Yara Shahidi as Judge for New Legacy Challenge

TOMMY HILFIGER Announces Yara Shahidi as Judge for New Legacy Challenge

• Apr. 3, 2023

TOMMY HILFIGER is pleased to announce Yara Shahidi as spokesperson and judge for the New Legacy Challenge 2.0, the design competition developed through a partnership between Tommy Hilfiger's People's Place Program and Harlem's Fashion Row (HFR). The award-winning actress and producer joins to further amplify the voices of next generation BIPOC designers as they find opportunity through the competition for underrepresented communities in the creative industry.

"Yara's not only a multitalented actress and producer - she is also a champion of inclusivity who shares our vision of supporting underrepresented talent in the creative industry," says Tommy Hilfiger. "Having previously teamed up with Yara in the space of equitable global fashion representation we found her insight invaluable, so are excited to continue this partnership."

Selected from a deep field of talent, TOMMY HILFIGER is proud to announce the finalists of the New Legacy Challenge 2.0 are Jameel Mohammed, Megan Smith and Tavon Davis. For the next step of their empowering journey, the designers will be paired with a world-class Tommy Hilfiger mentor to recreate their own iconic prep styles to show in New York City, where the judges will decide an ultimate winner.

"For over a year, I've been able to both witness and participate in the many ways Tommy Hilfiger invests in a more equitable future," says Yara Shahidi. "I'm excited to have joined Harlem's Fashion Row and the People's Place Program to highlight the incredible BIPOC design talent who are redefining American prep."

Amplifying the conversation around BIPOC achievements in the industry, the People's Place Program has released a new episode of the Invisible Seam podcast in which voices from the community give insights on how to open industry doors for underrepresented youth in fashion. Kimberly Jenkins hosts the conversation and is joined by special guests Brandice Daniel, Megan Smith, Jonathan Hayden and Clarence Ruth.

This is the second year of TOMMY HILFIGER's partnership with Harlem's Fashion Row. Founded in 2007 by Brandice Daniel, the organization supports emerging talent and provides a platform for designers from underrepresented communities.

"I'm so excited to see what our New Legacy Challenge 2.0 finalists bring to the table this year as we continue to build on our mission of championing and amplifying BIPOC talent in fashion," said Randy Cousin, Global SVP, Tommy Hilfiger Lab and People's Place Program. "Our focus of the People's Place Program has always been to offer career support and industry access for those underrepresented in the industry. We are excited to have Yara Shahidi join as a global program ambassador this season and help us deliver on these goals."

The New Legacy Challenge was created with the recognition that prep and American cool are part of the TOMMY HILFIGER brand's heritage - but they would be nothing without the historical contribution of radically marginalized communities. A People's Place program, the New Legacy challenge is part of a continued commitment to increasing equity, representation and access for the BIPOC community through collaborations, storytelling and mentorship. For more information please visit https://tom.my/tommy-x-harlems-fashion-row.

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