05/15/2024 | Press release | Distributed by Public on 05/15/2024 09:48
Warner Bros. Discovery (Nasdaq: WBD) showcased its annual Upfront presentation this morning at The Theater at Madison Square Garden in New York City, spotlighting its extensive selection of advertising offerings across premium entertainment, theatrical, sports, news and lifestyle brands on streaming, digital and linear platforms. Warner Bros. Discovery leadership shared its innovative partner opportunities for the evolving media landscape, including advanced advertising and measurement solutions, new ad formats, data-driven linear and efficiencies across the portfolio that allow for optimized reach for brands.
Touting the theme "Make It Happen Here," the presentation emphasized WBD's unique position to advertisers, with best-in-class IP and effective marketing solutions that drive value for partners. Additionally, Warner Bros. Discovery introduced "One WBD," a system that extends point of contact throughout the organization including streaming, theatrical and US networks, as well as licensing and franchise teams, to deliver end-to-end partnerships for clients throughout the marketing cycle.
Warner Bros. Discovery executives including Bruce Campbell, Chief Revenue and Strategy Officer; Casey Bloys, Chairman and CEO, HBO and Max Content; Jon Steinlauf, Chief US Advertising Sales Officer; Sheereen Russell, EVP, Client Partnerships and Inclusion Solutions; Dana Nussbaum, EVP, Worldwide Marketing, Warner Bros. Pictures; Kathleen Finch, Chairman and CEO, US Networks; Mark Thompson, Chairman and CEO, CNN Worldwide; and Luis Silberwasser, Chairman and CEO, TNT Sports presented the organization's unrivaled content, franchises and products to advertising partners, the investor community and media.
Additionally, attendees were delighted by stars from the Warner Bros. Discovery family including Mindy Kaling, Hannah Einbinder, Paul W. Downs, Sarah Jessica Parker, John Cena, Bobby Flay, Anderson Cooper, Erin Burnett, Omar Jimenez, Jake Tapper, Christiane Amanpour, Kate Bolduan, Audie Cornish, Taylor Rooks, Wayne Gretzky, Charles Barkley, Dale Earnhardt Jr., Micah Parsons, Conan O'Brien and Shaquille O'Neal, as well as a custom video from Rick and Morty.
"Warner Bros. Discovery is second to none in the marketplace when it comes to our iconic content offerings and IP, with the unique ability to move culture and influence consumer behavior around travel, shopping, dining and more of life's important moments," said Steinlauf. "Coupled with our innovative ad products and creative solutions across our diverse platforms, we're able to provide targeted reach and scale that delivers maximum impact for our partners with measurable results."
Throughout the presentation, Warner Bros. Discovery leadership shared key insights including:
Announcements regarding new and enhanced advertising offerings include:
Additionally, Warner Bros. Discovery made several exciting programming announcements, including:
For more information about how to partner with Warner Bros. Discovery Ad Sales, see here.