AIP - Associação Industrial Portuguesa

04/23/2024 | Press release | Distributed by Public on 04/23/2024 07:23

Edenred vai alimentar emoções no Rock in Rio 2024

In the year in which it celebrates 40 years in Portugal,Edenred continues to reinvent itself and joins Rock in Rio Lisboa. This partnership will make it possible to use the Edenred Meal card in the festival's catering area. With the motto "Edenred in Rio: We feed emotions at Rock in Rio 2024", this partnership aims to celebrate music and culture, but also reinforce Edenred's mission of being the daily companion of its users and contributing to a world better. Filipa Martins, CEO of Edenred Portugal, states: "Edenred's association with Rock in Rio came as a natural step to mark our 40 years in Portugal. Firstly, because we want to be where our users are and promote their well-being. And secondly, because both brands have a strong commitment to sustainability, sharing values such as preserving the environment, promoting healthy eating or combating food waste. We believe that this synergy is a valuable opportunity to highlight the positive impact that Edenred has on people's lives and the planet. Or if that wasn't our purpose «Enrich Connections. For Good»."

Source: Edenred