08/13/2024 | News release | Distributed by Public on 08/13/2024 08:09
In recent years, the implementation of Environmental, Social, and Governance (ESG) best practices in businesses has gained global attention.
While some companies are eager to adopt these practices, skeptics question their feasibility.
In Brazil, public entities have traditionally provided water and sanitation services. However, the Basic Sanitation Framework Law introduced in 2020 has encouraged the participation of private companies in this sector.
This has led to a surge of private capital entering the sanitation market, providing the necessary investment to universalize services within the sector.
Challenges and Solutions
The entry of private companies into the sector brought several challenges, including the poor condition of many water and sanitation assets, insufficient network coverage, and excessive water losses due to leakages and illegal abstraction.
Moreover, as the new law embedded universalization targets in contracts with private operators, companies are compelled to address the complexities of operating in irregular, vulnerable urban communities, known in Brazil as favelas.
These areas pose the following risks:
To address these challenges, private sanitation operators developed a series of tailored strategies organized into a Multi-Layered Framework of social and environmental programs to ensure safe and effective service delivery while respecting the unique context of favelas.
The Framework
This instrument comprises several mutually supportive programs that address different but complementary issues to ensure that the project's stakeholders have promoted and recognized sufficient trust and project acceptance.
These programs include Stakeholder Engagement, Innovation: Tailored Solutions, Local Job Generation, Community Censuses, Social Tariffs, Environmental Improvements, Financial Inclusion via Water Bills, and Mobility Improvements.
Beyond the Framework, the sector's commitment to ESG principles has led to the development of innovative technologies to reduce water loss and improve water quality.
For instance, smart meters and real-time data analytics have enabled more efficient water usage and leak detection.
Additionally, the adoption of advanced wastewater treatment technologies has improved the quality of discharged water and opened possibilities for water reuse in industrial processes, agriculture, and even for potable purposes after further treatment.
Community Engagement
A vital component of the strategy is the community's active engagement, which includes identifying leaders, establishing contact channels, maintaining regular communications, and responding to grievances daily.
This enables companies to build trust and ultimately act efficiently in these conflict-ridden areas.
Relevant Lessons
The success of these initiatives demonstrates that sustainable practices can lead to tangible improvements in service delivery and community well-being.
As the world grapples with climate change and resource scarcity challenges, Brazil's experience offers more relevant lessons than ever.
The actions reported by the private water and sanitation sector in Brazil clearly demonstrate ESG strategies aligned with company targets is perfectly possible and even desirable.
The Framework shows its potential to ensure continual acceptance and trust by local communities, enabling the business to perform its operational role and fulfill the universalization commitment.