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Frito-Lay Inc.

04/18/2024 | Press release | Distributed by Public on 04/18/2024 13:37

GRANDMA’S® Cookies Celebrates its New Look with Remix from Hip-Hop Legends Salt-N-Pepa and Gives One Lucky Winner $10,000

April 18, 2024

The brand bakes up a fresh, exclusive remix of the classic nursery rhyme, "Who Stole the Cookie from the Cookie Jar?"

PLANO, Texas, April 17, 2024 - No one can spoil you quite like grandma does, and GRANDMA'S® Cookies - the brand baking up memories for more than 110 years - is no exception. GRANDMA'S Cookies has enlisted iconic hip-hop duo Salt-N-Pepa to debut its new look and drop the first of many treats for cookie lovers and hip-hop fans alike: a reimagined version of the classic nursery rhyme, "Who Stole the Cookie from the Cookie Jar?". The remix was co-written with Cheryl "Salt" James and Sandra "Pepa" Denton who star in an accompanying video that fans can now watch on Instagram @grandmascookies.

"As a grandma myself, it was a no-brainer to partner with GRANDMA'S because the brand is showing off a fresh, modern take on what it means to be the matriarch," said Sandra "Pepa" Denton. "We had a blast creating the remix and got to pack the new verses with personality. I can't wait for fans to experience our rendition."

To make things even sweeter, GRANDMA'S Cookies is treating cookie lovers to weeks of exclusive content and epic prizes. From April 23through June 19, fans will have the chance to win weekly goodies from GRANDMA'S cookie jar, including a grand prize of $10,000.

"We're excited to work with GRANDMA'S Cookies on this campaign because it's all about embracing a bold, bright attitude while enjoying some treats along the way. We've been baking up hits in the studio for over 35 years and our latest remix with GRANDMA'S is another delicious hit," said Cheryl "Salt" James.

GRANDMA'S Cookies can be found at retailers nationwide and on grandmascookies.com with new packaging featuring an update to its iconic logo. While GRANDMA'S Cookies has a fresh look, it still offers the same quality and fan-favorite flavors including chocolate chip, peanut butter and mini vanilla crèmes.

"As GRANDMA'S Cookies unveils its bold new exterior and revamped digital presence, Salt-N-Pepa are the perfect partners to help us connect with our audience in a way unlike ever before," said Leslie Vesper, vice president of marketing at Frito-Lay North America. "With over 110 years of history, GRANDMA'S Cookies is excited to celebrate our beloved flavors that fans know and love along with our modern look."

For the chance to win sweet prizes, follow GRANDMA'S Cookies on Instagram @grandmascookies, look for hidden cookie jars throughout the brand's feed and comment the location of the cookie jar in each post. For official rules, please visit here.

About Frito-Lay North America

Frito-Lay North America is the $25 billion net sales convenient foods division of PepsiCo, Inc. (NASDAQ: PEP). For decades, Frito-Lay's portfolio of beloved products has brought smiles to millions of families across the world, including Fritos® corn chips, Lay's® and Ruffles® potato chips, Doritos® and Tostitos® tortilla chips and branded dips, Cheetos® snacks, Stacy's® pita chips, PopCorners® air popped snacks and SunChips® multigrain snacks. The company operates more than 40 manufacturing facilities across the U.S. and Canada, along with a vast distribution network that services over 315,000 retail customers weekly through its direct-store-delivery model. Through pep+ (PepsiCo Positive), Frito-Lay is committed to creating positive change for the planet and people. Learn more about Frito-Lay at FritoLay.com, on X (@FritoLay), on Instagram (@FritoLay) and on Facebook (FritoLay).

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.