Connected TV offers news media opportunities in AI-powered future

By Marcos Sosa

OTT Product and Video Strategy Director

DIGO

New York, USA

Connect

In the ever-evolving landscape of news media, the rise of connected TV (CTV) presents both a challenge and an opportunity. As audiences increasingly turn to streaming platforms for their daily dose of information, news media outlets must adapt to meet their evolving needs.

Enter Artificial Intelligence (AI), the catalyst for a revolution in how news is consumed on CTV.

Artificial Intelligence is offering TV solutions for innovative news media companies.

In this blog post, we delve into the technical intricacies of how AI can transform traditional news media apps and free ad-supported television (FAST) channels into innovative, personalised experiences compatible with CTV.

AI-powered content curation

At the heart of the AI-driven news media app for CTV lies advanced content curation algorithms. These algorithms analyse vast amounts of data - including viewer preferences, trending topics, and historical engagement patterns - to curate personalised news feeds tailored to each viewer's interests.

By leveraging natural language processing (NLP) and machine learning techniques, the app can shift through articles, videos, and multi-media content to surface the most relevant and engaging stories, ensuring that viewers stay informed and engaged with the latest news updates.

Transforming text to speech

One of the most innovative features of the AI-powered news media app is its ability to transform written content into audio format.

Using text-to-speech (TTS) technology, AI can dynamically generate voice narration for news articles, delivering a seamless audio experience for viewers. This feature not only caters to audiences who prefer listening over reading but also enables the app to function as a video podcast, allowing viewers to consume news content hands-free while going about their daily routines.

Dynamic visualisations

In addition to audio narration, the AI-powered news media app enhances the viewing experience with dynamic visualisations of news articles.

Using computer vision and image recognition algorithms, AI can analyse the visual elements within each article - including images, infographics, and charts - and generate short video clips that accompany the audio narration. These video snippets provide viewers with a visual summary of the news story, enhancing comprehension and engagement while maintaining a seamless transition between articles.

Personalised recommendations and interactivity

AI doesn't stop at content curation and presentation. It also powers personalised recommendations and interactivity within the news media app. By analysing user interactions, feedback, and viewing history, AI can recommend relevant articles, videos, and live streams tailored to each viewer's preferences.

Furthermore, AI enables interactive features such as voice commands, allowing viewers to navigate the app, control playback, and explore additional content hands-free.

Voice search optimization (VSO) for conversational advertising

In the era of voice-enabled devices, VSO is transforming the way consumers interact with technology - and opening new doors for advertisers. News media outlets can capitalise on this trend by integrating VSO into their CTV apps, allowing viewers to use voice commands to access news content, control playback, and discover relevant information.

Furthermore, by partnering with voice assistant platforms like Alexa, news media outlets can leverage conversational advertising opportunities, where viewers receive personalised recommendations and suggestions based on their preferences and behaviours. For example, a viewer asking Alexa to turn on a news channel could trigger a conversational ad suggesting a new channel or highlighting a relevant news story, creating seamless and engaging advertising experiences within the CTV ecosystem.

As news media outlets navigate the dynamic landscape of connected TV, AI and VSO emerge as powerful tools for driving engagement and unlocking new revenue streams. By leveraging AI-driven personalisation and dynamic visualisations, news media apps can offer advertisers highly targeted and immersive advertising placements, expanding their share of the CTV advertising market.

Furthermore, by embracing VSO and conversational advertising opportunities, news media outlets can engage audiences in interactive and personalised experiences, creating seamless connections between viewers, content, and advertisers in the ever-evolving CTV ecosystem.

As we chart a course into the future, the opportunities for news media on connected TV are boundless, offering new pathways for growth, innovation, and audience engagement.

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About Marcos Sosa

Marcos Sosa is OTT product and video strategy director at DIGO in New York, USA. Marcos can be reached at [email protected].

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