Fresenius Kabi wins Fierce Pharma Award 2021

Fresenius Kabi Biosimilars won the 2021 Fierce Pharma Marketing Award in the digital campaign - non-social media, for its innovative "Expression Days" campaign.

The annual awards honor leadership, vision, innovation and strategic accomplishments within the pharmaceutical marketing and advertising community.

"We feel incredibly proud and grateful to have won this prestigious award together with our agency havas life medicom. After winning the Pharmaceutical Marketing Society Bronze Award for Innovation for our Expression Days campaign, we have stepped up our efforts with our innovative virtual art gallery to give people with autoimmune diseases an opportunity to raise awareness of their condition", says Darius Panaligan, Senior Vice President Strategic Marketing & Communications, Biosimilars.

The Award honors pharma companies and their agencies that have produced thought-provoking, innovative, and compelling campaigns that are making a difference and meeting the global health challenges of today and tomorrow.

Najla Amira, Senior Manager Brand Management Biosimilars, explains: "I'm really proud of our achievement as this initiative gives a voice to patients in a very modern and elegant way, that resonates well with Fresenius Kabi's philosophy "caring for life". By showcasing the patients' powerful, inspiring and educational art pieces in our unique virtual art gallery, we give them a platform to express their thoughts and feelings of how autoimmune diseases affects their lives and make them feel".