04/18/2024 | Press release | Distributed by Public on 04/18/2024 12:10
MISSISSAUGA, ON, April 18, 2024 - Achieving record vehicle sales in 2023 and continuing to hold the title of Canada's best-selling plug-in hybrid SUV took a team effort for Mitsubishi Motor Sales of Canada (MMSCAN).
On Tuesday, April 16, the top performers from across Mitsubishi's network of 97 dealerships were honoured at the annual Triple Diamond Awards Gala. Each year, MMSCAN recognizes the top dealership managers and staff in four categories: Fixed Operations/Service Managers; Financial Services Managers; Sales Managers; and Sales Consultants.
Of the 52 recipients, four were named National Diamond winners, meaning they had the best results in each category. These winners included:
"We had record sales in 2023 and that reflects the work of all of the staff at our dealerships across the country," said Kenji Harada, Mitsubishi Motor Sales of Canada President and CEO. "The group we celebrated at the Triple Diamond Awards event represents the best of the best in their fields. Over the past year, they exceeded expectations and raised the bar for others."
Mitsubishi Motors has witnessed significant growth over the past few years, with an increase of 62% in total retail sales from fiscal year 2022 to 2023. Harada credits much of that success to a dealer-first focus, which has improved communication between the OEM and its dealer partners, and increased the confidence the dealership teams have in the brand.
"We're heading into 2024 with momentum, but with a variety of challenges facing the industry once again, we need to rely on dealership leaders like the ones we honour through the Triple Diamond Awards to keep that progress moving forward," Harada said.
Below is a complete list of the 2023 Triple Diamond Award recipients:
Fixed Operations Managers-Service Managers
National Diamond
Diamond
Financial Services Managers
National Diamond
Gold
Sales Managers
National Diamond
Diamond
Most Improved
Sales Consultants
National Diamond
Diamond
Gold
Silver
Most Improved
About Mitsubishi Motor Sales of Canada, Inc.Mitsubishi Motor Sales of Canada (MMSCAN) is the sales, service, parts and marketing arm for Japan's Mitsubishi Motors. The 2024 product range includes the Mirage subcompact car, RVR subcompact crossover, Eclipse Cross compact sport utility and Outlander/Outlander PHEV compact sport utility. MMSCAN supports its 97 dealerships with a head office team and parts distribution centre, both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ more than 1,200 people in communities large and small.